“Email and texting each have their ideal uses in a business context, depending on the nature of the communication, the audience, and the level of formality required.”
How to Harness B2B Influencer Marketing to Grow Your Brand
“One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.
Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously. That’s why B2B influencer marketing is nothing to scoff at.”
Shopify CEO Memo Regarding AI
Tobi Lutke, CEO of Shopify, makes an elegant case for AI and sets an example of how to implement within your own company.
SEO automation: Tools and tips for SEO success
“By automating SEO, you use tools and software to do the repetitive optimization tasks for you. These tools don’t eliminate the need for a person to be involved, but they can do the heavy lifting. These tasks often contain data-heavy and time-consuming work. “
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The Importance of Media Literacy in 2025
“The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not just a skill but a necessity, particularly for young people navigating a digital landscape filled with misinformation, misleading narratives, and harmful content.”
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