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You are here: Home / Blog

July 25, 2022 By yclmanager5

Staying Alive Classes – EventBrite shopping cart

Your Computer Lady worked with Deanna Young, owner of Staying Alive, to set up a registration system at EventBrite.  By connecting her website with EventBrite, Deanna was able to accomplish several goals:

  • More publicity for her classes through the EventBrite platform
  • A registration system flexible enough to handle her classes with special discounts, re-scheduling students and different locations
  • A payment processing system

To ease her administrative workload, Deanna has YCL input the classes into EventBrite while she manages the website.   YCL is happy to do all or part of a project as the client needs assistance.

Take a look at the system. Click on any class. At the bottom of the class description, click the Register Now link to go to EventBrite.

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Filed Under: Portfolio, Portfolio - Web Sites

July 24, 2022 By yclmanager5

Top Reasons to Use Email Marketing

 91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)

Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)

According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)

Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.

Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.

Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.

Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.

Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.

Your Computer Lady is a certified partner with Constant Contact, the world’s leading email service provider.  Call today for a free 30 minute phone consultation to find out how email marketing can work for your company!

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Filed Under: Email Marketing

July 24, 2022 By yclmanager5

Why email deliverability matters

So much effort goes into crafting the perfect email for your customers or supporters. But then someone tells you they didn’t receive your email!! How can this be? What factors limit deliverability? (Series 1 of 5)

Click here to read more.

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Filed Under: Email Marketing

July 22, 2022 By yclmanager5

15th Annual Website Update!

Leo Buscaglia Foundation logoSince 2006, Your Computer Lady has built 2 websites for the Leo Buscaglia Foundation and done yearly updates to introduce the year’s grant recipients.   We are extremely proud of our work for this fine organization.

The most recent update included 9 grant recipients and new information for the site’s Home Page. 

Visit the site!  And buy a Dr Leo book!  Their advice is timeless.

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Filed Under: Portfolio, Portfolio - Web Sites

July 22, 2022 By yclmanager5

Cornerstone Cabinet Company

We are very proud that Cornerstone Cabinet Company has been a YCL client since 2015! 

Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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Filed Under: Portfolio, Portfolio - Email Marketing, Portfolio - Marketing, Portfolio - Social Media, Portfolio - Videos, Portfolio - Web Sites

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