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How Many Times Should You Post?

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 27

This is one of the questions I get most often. The answer depends on your time and budget. The answer depends on your audience. But the trend is clear. More posts! Many Facebook users are on all day long. So multiple posts have a better chance of catching their attention.

The good news is that the content doesn’t have to be new every time. You can make the same post on different days at different times of the day to reach your different audiences.

A good example is the daily Houzz email. They will run the same 3 articles for 3 days. Each morning a different article is the lead. So they have 3 chances to catch my attention with the same content.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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If You Only Have Time for 1 Social Media Platform

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page-25  If your time is limited and you have time only for 1 platform, which should it be? Facebook. No doubt about that. If you have time for multiple platforms, you want the majority of your time to be on Facebook.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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Yelp Messaging

One of the Yelp features is that viewers can message you via Yelp to ask questions, request a quote or a contact, etc. You get a notice via email of each message. You need to log into Yelp and respond to each message ASAP. Yelp times you!! When you respond promptly, Yelp gives you kudos. When you don’t respond, they assign negative points to your page for search results. If you don’t respond for more than 72 hours, they will shut down your messaging completely.

Look at this from their point of view. They want people to use Yelp extensively even exclusively. If someone sends a message to a business and doesn’t get a reply, they will be less likely to use Yelp messaging in the future. Bad for Yelp!

So reply to messages as quickly as possible. Make Yelp your friend in every FREE way possible.

Let’s talk before you agree to any Yelp paid advertising or services. They have bulldog salespeople but limited results. Let’s make sure you can benefit from an ad before you sign up.

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Which Social Media Platform is Best for B2B?

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 24- There is a strong difference in the time spent on the different platforms for B2B marketers vs. B2C. Make sure your efforts are similar!

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

 

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The Most Commonly Used Social Media Platforms

Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.

Page 19 Facebook, my nemesis, still leads the pack by a large margin. Instagram is growing especially since they started allowing ads. Pinterest and YouTube declined. I’m very surprised by the declines. I’m not clear on the reason. I have statistics about the audience of each platform. If you aren’t sure you’re in the right place, call me.

Published by Social Media Examiner
2017 Social Media Marketing Industry Report

2017 Social Media Marketing Industry Report

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