Peaceful Easy Healing Site Update
Joan Marlow had a good website but it needed updating to show new services and new directions. YCL updated the structure of the site. Then I trained Joan on editing with WordPress so she can keep the site up to date as she moves forward.
I know you get tired of me on the soapbox. So here is Courtney Donahue Foster on HER soapbox. She’s a FACEBOOK guru but she’s promoting email marketing as a necessary alternative. So if you aren’t emailing your clients, call me today! Let’s get started!
Her recent email said –
“Imagine a marketing platform not limited by a newsfeed algorithm.
A platform that you own.
A platform that allows your followers to actually see all of your content.
A platform with the highest ROI of any marketing platform.
That platform? Email marketing.
And if that doesn’t thrill you right now, I want to change that.
Because at the end of the day, you don’t own your Facebook likes, your YouTube views, or your Instagram hearts.
But you do own your mailing list.
And if you’re in this entrepreneurship thing for real, if you’re ready to hike up your big kid business pants and start using strategies that stick, you need to build something you own.”
First Website
Owner, Pam Mullavey, is an organizing dynamo. That’s why her estate sales are so successful. Another part of the success is promoting the sales from her website and supporting estate sale sites. YCL built a simple site that Pam can update herself. She uploads photos each week for the upcoming sale. She then emails her special list of interested shoppers to give them the highlights of the sale.
“The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group
Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company
92% of online adults use email, with 61% using it on an average day. – Pew Research”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
Every website needs regular maintenance and updating. That is especially true when the company moves from Arizona to Texas! Lea and Tom Porter relocated to Waco, Texas. The move was a perfect opportunity to update her site. Lea added photos of new projects, deleted photos of out-of-date styles and improved the page content.
Your Computer Lady recommends reviewing every page of your site at least twice a year. Read the content. Check each link and form to ensure they are functioning.