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September 28, 2026 By yclmanager5

Prevent Eye Strain While Working

hands-typing-5There are some simple tips to help prevent eye strain while you’re at your computer.

  • Change the brightness of your monitor screen to match the light level of your room. EX: If you’re working with the lights off in the office, dim the screen. Or the reverse, brighten the screen when the sun is shining in the windows and adding to the florescent lighting.
  • Adjust the monitor and/or your chair until your eye level aligns with the top of the monitor. We naturally look downward by about 10-15 degrees. Next best option: Align so you are looking at the center of your monitor. Do NOT look up at your monitor! That’s bad for your eyes and your neck.
  • Increase the font size of your Windows displays and of your software programs. Use at least a 12 point font. You can even use a larger font later in the day to help with eye strain.
  • Be wary of the colorful background designs offered by Windows, Firefox and other software manufacturers. Yes, they are entertaining but they are harder on your eyes than a simple design where the contrast between the background color and the font is greater.
  • Take frequent breaks. No, not to play solitaire!  Blink your eyes. Look out the window, across the room, somewhere in the distance. Do a couple of easy stretches sitting in your chair or standing at your desk. Close your eyes and take some deep breathes.

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Filed Under: Technology

September 25, 2026 By yclmanager5

Where Is My Email Stored?

Here’s the scenario. You write an email in Outlook and send it to your best friend. Your friend then opens the email in her Gmail account.

Where is the email stored?  In 4 places.

  1. Your Outlook (email management software) saves a copy in Sent Items.
  2. Your server (Cox, CenturyLink, Verizon, etc.) saves a copy in webmail Sent Items.
  3. Your friend’s server saves a copy in her webmail Inbox.
  4. Your friend’s Gmail (email management software) saves a copy in Inbox.

You can delete both of your copies if you want to. Delete from Outlook. Log into webmail and delete from webmail.

You can not delete your friend’s copies.

That’s why you always want to THINK before you hit SEND!

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Filed Under: Email Marketing, Something to Think About

September 25, 2026 By yclmanager5

9 Expert Tips to Improve Email Marketing Performance

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.

That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.

Click here to continue reading. 

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Filed Under: Email Marketing

September 25, 2026 By yclmanager5

How Email Marketers Should Navigate the Gmail Promotions Tab Today

“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”

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Filed Under: Email Marketing

September 22, 2026 By yclmanager5

Word count and SEO: how long should a post or page be?

We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!

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Filed Under: Search Engine Optimization

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