“Have you ever wondered what opt-in process is the best for your email marketing campaigns? Is it single opt-in or double opt-in? Although the debate between these two processes has been going on for years, there wasn’t a definitive answer – until now.”
Perceptions and Your Business Email Style
How you communicate online has an impact! Readers do pick up clues and insights from your style and tone.
Click here to read the full article on Business Email Etiquette.
Linktree
Linktree is a tool that has been around for a while but it is becoming more and more important and more use-able.
What Is It?
One link that takes you to a “tree” with multiple links. So it expands the information you can give a prospect or client.
EXAMPLE
Here is the very short profile allowed by Instagram for my client, Staying Alive LLC
Here is her Linktree. 1 link becomes 5!
Where else can you use Linktree?
- Your email signature
- Your QR codes
- Ad landing pages
- Social media posts
- Product labels
- Collect donations connecting with Buy Me A Gift
- Sell from a digital storefront connecting with SendOwl
- Sell from promotional merchandise connecting with Bonfire
Yes, you can have multiple Linktrees.
- One for social media profiles.
- One for open houses as a realtor.
Link to your listings! - One for new product introductions.
Link to photos, product details, warranty, etc. - One for your business card.
Your Computer Lady can create the Linktree(s) for you and manage them. Call us today!
Guide to WordPress Security
“A great-looking, high-performing website can be the key to success online, and WordPress checks all the boxes. It’s almost infinitely scalable and capable of nearly endless functionality. However, as with any website, WordPress requires security measures to keep it online and running at its best.
This WordPress security guide will empower you to thwart bad actors seeking to exploit the website you so lovingly crafted. Implement the strategies included here, and you’ll likely leave hackers and attackers tooting their sad trombones as they look for an easier target.”
23 Email Marketing Tips to Improve Open & Clickthrough Rates
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder.
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