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Why Your Website is Valuable

This headline recently appeared in Tech Crunch. Read the full article here.

“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”

Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups.  Users have no voice. They have no alternatives. They have no control.

Any social media platform can change their software, their function, their pricing, etc. at their discretion.  You are using the software at their pleasure.  It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.

A safer process is to make your website your marketing hub.

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What Is Organic SEO? How Do You Maximize It On Your Website?

The goal of any search engine is to give the searcher the “best” answer quickly and accurately.  In a perfect world, the first listing on the search results would be exactly what you are looking for.  Repeat searches build income for the search engine.

So when a search engine looks at (indexes) your website, they are looking to see how many answers you have on your site. When you optimize your site, you put in lots of answers and make them easy for the search engine to find.

Another factor is that your answer has to be relevant time wise. Again, the search engine considers a perfect answer to be new.  If you wrote a great page of content one year ago about your primary service, it loses value because there is newer information out there on another site.

There are two types of SEO you can use to promote your website:

1. Organic SEO – You put content on your web pages and blogs containing information about your business. You use keywords and some coding tools to help search engines index your site. Keywords are the words or phrases someone would use if they were searching for your company or products.

Keyword Examples

BUSINESS     KEYWORD
CPR classes      

CPR training, First Aid training, CPR training Phoenix, First Aid training Mesa
Website designer  Website design, small business website, Website design Arizona, Website development
Custom cabinets    Kitchen cabinets, Bathroom cabinets, Installation, Kitchen cabinets Scottsdale, Bathroom cabinets Gilbert

Your content should be building the amount of subject matter on your site. The custom cabinet company would write about how to select cabinets, kitchen trends, cabinet lighting, ageing in place tips for kitchens, etc.

The value of a blog on your site is that you can easily add new content that will show the search engines that you are on top of this topic. Your page content may be a little older but the blog posts are new and consistent.

2. Paid SEO – You can pay a company to do specialized SEO for your company. They will analyze the use of keywords on your site and by searchers. They will update your page(s) content to use a maximum number of keywords.  Then the company will put in a bid with a search engine, most likely Google, to show up at the top of the search results for that keyword.

 The bid amount is determined by the competition for that keyword.  A bid for “real estate Scottsdale” is going to have a big price tag!  A bid for “CPR training Mesa” will be lower because there is not that much competition for that word. If a new competitor moves into Mesa and starts bidding against you, the price will go up.

For paid SEO, there will be a set up fee to optimize your page(s) and put in your bid ($250 – 450). Then there will be a monthly budget determining how much you want to spend on your bids.  The minimum monthly budget is going to be $300. It will go up based on how competitive your keyword(s) is and what your goal is.  YCL can refer you to a company to work with.

How Can YCL Help with Organic SEO?

  • YCL can analyze the keywords on your website. Maybe you used only CPR training on a page and never added First Aid training. Maybe you only used CPR training once on the page.
  • YCL can add location content. We can add pages that talk about the work you do and emphasize that you work in Mesa and Gilbert and Chandler. (See an example at the bottom of this page.)
  • YCL can do basic optimization on your site by adding page descriptions, more keywords, page titles, etc. We will work on your main web pages and your blogs if you like.

Call today to discuss your best options!

 

 

 

 

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Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message

What would your email marketing team do with $650,000?

Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.

That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

It was that they did not allow members to opt-out of their emails.

Don’t make the same mistake.

Click here to continue reading.

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Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity

In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the brand’s visibility and influence. This harmonious alignment between SEO and social media paves the way for a more pronounced and compelling online brand identity.

Click here to continue reading.

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How To Maximize Your Holiday Email Campaigns, From Puns To Pranks

There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year.

These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays.

But what about those holidays in between, the “fun holidays”?

These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way 🍩) and National Pet Day.

Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers?

Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three “fun holidays” stood out to me:

  • Leap Day (Feb 29)
  • Pi Day (March 14)
  • April Fools Day (April 1)

I wondered, how many brands would take advantage of Leap Day as it only happens once every four years? Or April Fools Day (that maybe we wish didn’t come every year…), as an opportunity to catch my eye in a very busy inbox.

So I dug into my inbox to pinpoint some of my favorite trends I saw with these holidays and how brands were celebrating them. In this blog post, I’ve shared a few of my favorites, and suggest ways marketers can make the most of these opportunities to engage subscribers.

Click here to continue reading.

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