“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
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I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back. Make your plans. Adjust as necessary. But do it now!
There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”
Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as one of the many social media sites available for marketing.
This is blurb from Constant Contact explaining why an address is required on every email.