Blog - Your Computer Lady

July 24, 2025 By yclmanager5

Request for Reviews

Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.

Best Option

Ask your clients for reviews right after you finish a project. They are happy and the work is fresh on their minds. Give them the links they need to get to the site or sites you want to build up. Follow up once or twice. People are busy and they may get distracted on the way to
doing the review.

Continuing Efforts

Put a request for reviews and the appropriate links in your
email signature.
Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.

July 22, 2025 By yclmanager5

Why Do I Have to Give My Address to Send Emails?

This is blurb from Constant Contact explaining why an address is required on every email.

“The anti-spam laws of many countries, such as the US CAN-SPAM Act, require that you include a physical address in your email campaigns. Telling your recipients where you’re located is one way to show them that the email is coming from a legitimate source.”

You can use a PO Box, a postal service address or something other than a street address. But some legitimate address is required.

July 22, 2025 By yclmanager5

90 Percent Fail

Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.

July 22, 2025 By yclmanager5

Website = Credibility

Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.