If you are considering adding videos to your marketing tool kit, here is a good article describing the process.
Are You The Expert?
How does your prospect or client KNOW that you are the expert they’re looking for?
#1 Reviews on your website plus social media platforms.
#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.
LinkedIn Shares Insights into How to Build a B2B Brand
LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.
Writing Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
Your Website is Important!
88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!
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