“For better or worse, AI bots are slowly taking over the internet, with AI tools generating content, which is then being re-processed by other AI tools, in order fuel AI answers from their own AI systems.
That means that, over time, the internet is becoming a copy of a copy of a copy, and losing the rich detail and nuance of original content, in favour of an increasing deluge of AI slop.”
“Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms?
“Email marketing is one of the original forms of digital messaging and offers strong returns on investment. Dependable and effective, it is a powerful way to reach, engage and convert an audience.”
“Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly. Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on social media, social media marketing has grown more sophisticated and nuanced. There is also a steady flow of new tools, best practices and trends.