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How to Build a Content Timebomb

Well written article about writing blog posts. His basic premise is that you write timeless articles using keywords that people can find when doing searches. For example, instead of an interior designer only writing about new products (short time frame since they’re only “new” for a short time), the designer would also write articles about how to choose the right colors for a living room remodel (a post that is relevant today, in six months or in six years).

An additional advantage to writing the timeless articles is that they can be submitted to blog sites such as Digg, ezine, etc. to promote the writer as well as the blog.  The article could also be used in a monthly newsletter!

Read the full article.

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15 Free AI Image Upscalers to Improve Your Photos

“Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms.

Image upscalers fix various imperfections, ensuring everything you post online is of the highest quality. As such, they are invaluable for content creators who want to increase their followership but also for businesses seeking to increase engagement from their visuals.”

Click here to continue reading.

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The Power of Confidence

Just had to share this story I read. Pablo Picasso credited his mother with much of his success. She believed in him from the beginning. She told him, “If you become a soldier, you’ll become a general. If you become a monk, you’ll end up as the Pope.” In Picasso’s own humble way, he ended the story, “Instead I became an artist and wound up as Picasso!”

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You Just Can’t Beat Email Marketing

One of my clients had a great story this week about email marketing.Two young women sitting in cafe and talking

She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list.

20 years went by!! TWENTY!

The woman signed up for an event my client was hosting last week. She said, “I’ve always read your newsletters but never had a need for your services until now. But I certainly knew who I was going to call for help! The expert!”

​Keeping the woman on the email list for 20 years had a zero cost. My client has over 30
00 emails on her list. So there was no cost. No special effort. ​ But the woman came to the event with a friend and both are planning purchases!

Review your office procedures to be sure you are gathering every email possible. Add them to your lists. Make your content valuable so people will stay on the list. Watch your traffic reports to be sure the content is working with your audience. Build long term relationships!

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Don’t Buy a Mac

I’m trying to do a new website for a MAC user. She’s not super computer literate so everything she tries to share with me takes her twice as long. Her Pages and Numbers files don’t convert to Word or Excel cleanly. What she thinks is a graphic file, isn’t.

There are 4 times more Windows users than MAC users. So chances are REALLY good that MAC users are going to need to share files with a Windows person.

Why make your computer life harder? Unless you are working in a graphics related industry and the only people you share files with are other MAC users, stay away from MACs.

Sure you get free support from the Apple store. How much time do you have for standing in line during regular business hours? But don’t try googling a question for a quick answer because chances are slim you’ll find the answer. Have a Windows question? There are hundreds of answers in blog sites, YouTube videos and forums.

Want some training on the software? There are hundreds of YouTube videos and articles about Windows. Not so much on the iOS.

So unless your goal is to be a full time computer whiz who can rock all those graphics programs, don’t buy a MAC.

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