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September 28, 2024 By yclmanager5

Prevent Eye Strain While Working

hands-typing-5There are some simple tips to help prevent eye strain while you’re at your computer.

  • Change the brightness of your monitor screen to match the light level of your room. EX: If you’re working with the lights off in the office, dim the screen. Or the reverse, brighten the screen when the sun is shining in the windows and adding to the florescent lighting.
  • Adjust the monitor and/or your chair until your eye level aligns with the top of the monitor. We naturally look downward by about 10-15 degrees. Next best option: Align so you are looking at the center of your monitor. Do NOT look up at your monitor! That’s bad for your eyes and your neck.
  • Increase the font size of your Windows displays and of your software programs. Use at least a 12 point font. You can even use a larger font later in the day to help with eye strain.
  • Be wary of the colorful background designs offered by Windows, Firefox and other software manufacturers. Yes, they are entertaining but they are harder on your eyes than a simple design where the contrast between the background color and the font is greater.
  • Take frequent breaks. No, not to play solitaire!  Blink your eyes. Look out the window, across the room, somewhere in the distance. Do a couple of easy stretches sitting in your chair or standing at your desk. Close your eyes and take some deep breathes.

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Filed Under: Technology

September 25, 2024 By yclmanager5

How Email Marketers Should Navigate the Gmail Promotions Tab Today

“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”

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Filed Under: Email Marketing

September 11, 2024 By yclmanager5

The Best 10 Personalized Email Templates by Industry and Use Case

We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.

We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅

46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.

There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.

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Filed Under: Email Marketing

September 4, 2024 By yclmanager5

20 effective email subject lines for sales

Before you can convert an email subscriber and make a sale, you first have to get them to open your email. That’s easier said than done when faced with an overcrowded email inbox and time-pressed readers. 

Still, you can improve your chances by crafting an effective sale email subject line. 

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Filed Under: Email Marketing

August 28, 2024 By yclmanager5

What are LinkedIn Impressions, and Why are They Important?

Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.

With so many people vying for the attention of fellow professionals, how can you and your brand stand out? The answer to this question is by getting the right quantity of quality LinkedIn impressions.

What is an impression on LinkedIn, though? In short, impressions are a measure of success in the world of social media.

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Filed Under: Social Media, Social Media - LinkedIn

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