Please read this article by Blaise Lucey with Constant Contact. It will help you in putting together future social campaigns. This is an older article but the concepts are totally up to date.
The Role of Social Media in Building Trust and Credibility for Financial Advisors
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
Prevent Eye Strain While Working
There are some simple tips to help prevent eye strain while you’re at your computer.
- Change the brightness of your monitor screen to match the light level of your room. EX: If you’re working with the lights off in the office, dim the screen. Or the reverse, brighten the screen when the sun is shining in the windows and adding to the florescent lighting.
- Adjust the monitor and/or your chair until your eye level aligns with the top of the monitor. We naturally look downward by about 10-15 degrees. Next best option: Align so you are looking at the center of your monitor. Do NOT look up at your monitor! That’s bad for your eyes and your neck.
- Increase the font size of your Windows displays and of your software programs. Use at least a 12 point font. You can even use a larger font later in the day to help with eye strain.
- Be wary of the colorful background designs offered by Windows, Firefox and other software manufacturers. Yes, they are entertaining but they are harder on your eyes than a simple design where the contrast between the background color and the font is greater.
- Take frequent breaks. No, not to play solitaire! Blink your eyes. Look out the window, across the room, somewhere in the distance. Do a couple of easy stretches sitting in your chair or standing at your desk. Close your eyes and take some deep breathes.
How Email Marketers Should Navigate the Gmail Promotions Tab Today
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”
The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.
We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅
46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.
There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.
- « Previous Page
- 1
- …
- 37
- 38
- 39
- 40
- 41
- …
- 70
- Next Page »