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September 4, 2024 By yclmanager5

20 effective email subject lines for sales

Before you can convert an email subscriber and make a sale, you first have to get them to open your email. That’s easier said than done when faced with an overcrowded email inbox and time-pressed readers. 

Still, you can improve your chances by crafting an effective sale email subject line. 

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Filed Under: Email Marketing

August 28, 2024 By yclmanager5

What are LinkedIn Impressions, and Why are They Important?

Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.

With so many people vying for the attention of fellow professionals, how can you and your brand stand out? The answer to this question is by getting the right quantity of quality LinkedIn impressions.

What is an impression on LinkedIn, though? In short, impressions are a measure of success in the world of social media.

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Filed Under: Social Media, Social Media - LinkedIn

August 21, 2024 By yclmanager5

10 Tips for Writing a Blog

Start with a Checklist then expand into the details of how to write strong blog content that will draw search engines to your website.

 

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Filed Under: Blogging

August 14, 2024 By yclmanager5

Email Deliverability

New laws and new procedures by Email Service Providers (ESP) have made it more important to watch the Deliver Rates on your emails. All ESPs are tightening their email upload policies. I did some research recently and found the companies I looked at were requiring explicit opt in as opposed to the implied opt in that we have worked with for years. You need to review your procedures to improve your lists now so your email campaigns won’t be penalized. I can work with you to look over your processes for when and how you gather emails to ensure you are gathering the maximum email addresses and getting the proper permissions. This article is a good review of the requirements.

 

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August 6, 2024 By yclmanager5

The ROI of Email Marketing [Infographic]

“Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns.

Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed that data to give you the insights into those actions. “

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