The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it.
Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.
Marketers, such as Martina Bretous, editor of the Next in AI Blog, use AI to better understand complex topics.
“I will often go to ChatGPT and ask, ‘Explain X to me in layman’s terms,’ or ‘as if I were 5 years old.’ Usually when you read something online, you can’t always reach out to the author and get clarity. ChatGPT’s like my friend who helps me make sense of information in a language I can understand,” she said.
Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.
And as anyone who manages a big IG account knows, there’s a lot of spam activity happening every day, in varying forms.
IG says that it’s improved its automated detection of spam and bot profiles across the app, which will better enable it to provide more proactive filters to save creators from having to manually sift through spam comments, requests, etc.
Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website.