Your Computer Lady

You are here: Home / Blog

By

Email Marketing for a Technology Company

Client Name:  Building Bridges Business Solutions

Client Since:  2022

Goals:  Increase leads and expand services to existing clients

Challenges:  Educate prospects and clients

Solutions:  YCL works with owner, Les Ticey, to create monthly eNewsletters that go to a wide range of prospects and existing clients. BBBS wants to be top-of-mind for all things related to computer hardware.  How do we do it?

  • Educational articles with information readers can use immediately.
  • Timely articles such as answering Back-To-School questions.
  • A current list of some of the items BBBS has in stock for immediate purchase.

Building Bridges eNews

Share the post "Email Marketing for a Technology Company"

  • Facebook
  • Bluesky

By

Special Tax Day eNews

Client Name:  MCC Tax Experts LLC

Client Since:  2021

Goals:  Create interesting monthly eNewsletter that clients enjoy

Challenges:  Making tax work sound funMCC eNews tax day freebies

Solutions:  Look for the silver lining!  YCL creates a monthly eNews for MCC. It is a completely turnkey project. YCL finds the articles. YCL creates the eNews. MCC approves. YCL schedules. YCL prepares traffic reports.  We look not only for pertinent articles but information people will use and enjoy.  So on April 13th this year, we ran an article about Tax Day Freebies!!  Places to eat, things to do that give special Tax Day discounts. 

Share the post "Special Tax Day eNews"

  • Facebook
  • Bluesky

By

Facebook Marketplace Ads

Client Name:  Cornerstone Cabinet Company

Client Since: 2016

Goals:  Increase the number of leads for the expanding installation portion of the business

Challenges:  Create a series of ads with different key points

Social media portfolioSolutions:  Cornerstone Cabinet Company is expanding its installation business. To help with lead generation, YCL worked with owner, Chris Boulton, to create a series of ads to post on Facebook’s Marketplace.

  • Include different aspects of installation, remodeling and custom cabinets.
  • Include different key cities
  • Include different price points
  • Post on a weekly basis in order to stay high on the search results page
  • Stay on budget with Facebook’s changing ad impressions

The ads created brought in 75 new leads in 4 months which resulted in 4 closed deals which covered the cost of the ad campaign and made a profit!

Share the post "Facebook Marketplace Ads"

  • Facebook
  • Bluesky

By

Another Great Year of Marketing Support for Leo Buscaglia Foundation

Client Name:  Leo Buscaglia Foundation

Client Since:  2006

Goals:  Promote the mission of the Foundation and the grant recipients

Challenges:  Efficiently update the non-profit’s website at a manageable cost

Solutions:  Every year, YCL adds a new Report To Contributors Page to the website in November which includes the letter from the President about the accomplishments and goals of the Foundation.  In April, YCL creates a page for each recipient with their logo, mission statement, contact info and photos of activities funds by the Leo Buscaglia Foundation grant. We then include all the info in an eNewsletter to send to their email contacts list to celebrate the recipients.

Leo Buscaglia Foundation website

Share the post "Another Great Year of Marketing Support for Leo Buscaglia Foundation"

  • Facebook
  • Bluesky

By

Email Marketing for a Real Estate Staging Company

Client Name: Amazing StagingAmazing Staging video emails

Client Since: 2021

Goals:  Promote staging services to realtors

Challenges:  Use those videos!

Solutions:  YCL set up a template for Amazing Staging to allow us to showcase the wonderful videos Danielle Walls makes after she stages a property.  The videos are a HUGE sales tool that encourage realtors to arrange staging for their listings.

Share the post "Email Marketing for a Real Estate Staging Company"

  • Facebook
  • Bluesky