One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
How to collect email addresses
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
26 Predictions for Social Media Marketing in 2025
“It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.
Which, this year, is going to include a lot of inaccurate predictions about AI.”
How to Humanize AI Content
“I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online.”
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