Dr. Holly Castle, ND is building on her 20+ years of expertise and is teaching hard to find classes for her colleagues. YCL worked with her to build custom landing pages for both the Unda classes and the Gemmo classes.
The landing pages included descriptions of the classes, testimonials from previous students and a PayPal button for quick registration.
The pages are simple and can be updated easily to accommodate future classes.
With the landing pages in place, YCL helped develop emails promoting the classes. Dr. Castle used page links in Facebook posts also which drew attendees as well as visitors to her website.
Visit Dr. Castle’s website to learn about her naturopathic services. She specializes in migraines.
In the 2+ years, Alice Woodard, owner of Printwerx has worked with YCL for social media, we have worked out a sweet system! Once a month, we meet to finalize the pieces of info for the current month’s marketing: 2 emails, 4-8 social media posts on the blog, Facebook and Instagram.
Neither Barbara nor I will admit to how many years we’ve been working together! Let’s just say more than 10.
YCL has been doing social media posting for Cornerstone since 2015. We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business. Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!