“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).
It’s a new era with personalized emails, and we’re here for it! Today, we’re sharing one of our favorite ways to add a human-touch to our email marketing campaigns—and that’s with Litmus Personalize Live Polls.”
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five.”
“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or