I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.

• You see an image of the front of the book
• You see the costs
• You see a short description written with bullet points

Then there are images and descriptions to address specific pain points.  After each section, there is a Buy Now button. The images “say” more than the descriptions.

In closing, there is another image of the book cover and a description. The costs are repeated.

So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.

This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!

I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!

“Have you heard of the email design-shop analogy? If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! “

Click here to continue reading. 

Here is a great example of how to waste your email time and money. The From is “service.” Who the heck is that? Looks like spam so I’m not opening it. The Subject line is “dry cleaning coupon.” I don’t need a coupon today and it’s Monday morning. Delete!! The opening line (which I can see in my preview) is “Dear Valued Customer.” Yeah. I’m so valued that I’m anonymous. And let’s go one more. I have never done business with this dry cleaner; I have no clue how they got my email address so I am not happy about that. They probably bought an email list somewhere. But I have no interest in their product so the email is a total waste. They’ve only irritated me. If I should need a dry cleaner soon, do you think I’ll go to them?

Building your business on social media is like renting a house—you’ve decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.

You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities.

Read on to learn how to make your emails more accessible for all of your subscribers.