72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
“You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA“
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
Want to increase interaction from your emails? Here are some stats that you might want to consider.
“Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor
Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate
50% of companies feel they can increase interaction within email by increasing personalization. – Experian
Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian”
Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
“Personalized emails deliver 6x higher transaction rates. – Experian
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen
Segmented and targeted emails generate 58% of all revenue. – DMA”
Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
“74% of marketers say targeted personalization increases customer engagement. – eConsultancy
Only 39% of online retailers send personalized product recommendations via email. – Certona
Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor”
Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/