Your Computer Lady

You are here: Home / Archives for Email Marketing

By

What Do You Base Your Decision To Open An Email On?

” 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor

Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. – Campaign Monitor

Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – Pew Research

Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – Pew Research”

Statistics from: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "What Do You Base Your Decision To Open An Email On?"

  • Facebook
  • X

By

How Often Do You Use Email?

“The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group

Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company

92% of online adults use email, with 61% using it on an average day. – Pew Research”

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "How Often Do You Use Email?"

  • Facebook
  • X

By

Email Marketing ROI

Email marketing has an ROI of 3800%. – DMA

The average order value of an email is at least three times higher than that of social media. – McKinsey

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA

Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA

Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer

Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA

For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor

Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA

Share the post "Email Marketing ROI"

  • Facebook
  • X

By

Bring in Business with Email Marketing!

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "Bring in Business with Email Marketing!"

  • Facebook
  • X

By

Email Marketing Can Convert to More Sales!

“You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA“

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "Email Marketing Can Convert to More Sales!"

  • Facebook
  • X

By

Want to increase interaction from your emails?

Want to increase interaction from your emails? Here are some stats that you might want to consider.

“Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor

Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate

50% of companies feel they can increase interaction within email by increasing personalization. – Experian

Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "Want to increase interaction from your emails?"

  • Facebook
  • X

By

Personalize Your Emails!

“Personalized emails deliver 6x higher transaction rates. – Experian

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen

Segmented and targeted emails generate 58% of all revenue. – DMA”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "Personalize Your Emails!"

  • Facebook
  • X

By

Do you personalize your email marketing?

“74% of marketers say targeted personalization increases customer engagement. – eConsultancy

Only 39% of online retailers send personalized product recommendations via email. – Certona

Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor”

Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

Share the post "Do you personalize your email marketing?"

  • Facebook
  • X