“B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen”
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/