“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above?”
How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
Constant Contact Selects Your Computer Lady as an All Star
Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just on the number of clients YCL has at CtCt but also on the quality of the email lists, the Open Rates and Click Rates of all YCL client emails. This recognition assures you that YCL does know about email marketing and how to do it successfully. YCL believes that email marketing is the best tool available to the small business person to promote their business and build client relationships. If you aren’t using it, call Pamela TODAY!
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