“It takes an email marketing team an average of 2 weeks to produce a single email.

That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world.

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question, only 23% of respondents said they have up to five emails in production, at any given time.

Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.)

We know that email workflows can get complex pretty quickly. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly.

So we asked over ~1000 email marketers exactly how emails get made—and what tools their teams use—for our State of Email Innovations report. Here’s what we found:”

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“Not all email personalization is created equal. 

There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals).

This raises the question: if a majority of marketers are using basic-level personalization—like a subscriber’s first name, subject line, or preview text—how personalized is it really?

If you’re looking for ways to personalize beyond the standard email practices, read on for 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.”

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“Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey.”

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As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.

That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.

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What would your email marketing team do with $650,000?

Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.

That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

It was that they did not allow members to opt-out of their emails.

Don’t make the same mistake.

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Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just on the number of clients YCL has at CtCt but also on the quality of the email lists, the Open Rates and Click Rates of all YCL client emails. This recognition assures you that YCL does know about email marketing and how to do it successfully. YCL believes that email marketing is the best tool available to the small business person to promote their business and build client relationships. If you aren’t using it, call Pamela TODAY!