“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five.”
Tips to Make Writing a Blog Post a Bit Easier
Writing good posts for your blog is a critical job. It is the least expensive, most effective way to make search engines rank your site in search results. This is called organic Search Engine Optimization (SEO). I like to re-use the content on social media posts and possibly in an eNewsletter to your clients who may not be bloggers. Three uses for one piece of content / effort!
Read this practical article from Lisa Marie Dias, a social media expert.
Call me at 480-433-9995 if you have any questions about the article or would like some help with blogging!
You Just Can’t Beat Email Marketing
One of my clients had a great story this week about email marketing.
She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list.
20 years went by!! TWENTY!
The woman signed up for an event my client was hosting last week. She said, “I’ve always read your newsletters but never had a need for your services until now. But I certainly knew who I was going to call for help! The expert!”
Keeping the woman on the email list for 20 years had a zero cost. My client has over 30
00 emails on her list. So there was no cost. No special effort. But the woman came to the event with a friend and both are planning purchases!
Review your office procedures to be sure you are gathering every email possible. Add them to your lists. Make your content valuable so people will stay on the list. Watch your traffic reports to be sure the content is working with your audience. Build long term relationships!
Email Deliverability: Why it Matters & How to Improve It
“Learn how to send emails that make it to your contact’s inboxes.
Deliverability measures how many of your contacts receive your emails, and it’s 1 of the most important factors for email marketing success.
For your strategy to work, people must first receive your emails. There’s no point in crafting perfect content otherwise. Although deliverability involves more than building an audience and pressing send, it doesn’t have to be complicated.”
We Need to Talk About Personalization: Evolution & Trends
“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above?”
How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
How to Create a Newsletter: Best Practices and Examples
“Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging.
How do you create a newsletter that not only captures attention but also effectively supports your business goals?”
How Email Marketers Should Navigate the Gmail Promotions Tab Today
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”
The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.
We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅
46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.
There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.
20 effective email subject lines for sales
Before you can convert an email subscriber and make a sale, you first have to get them to open your email. That’s easier said than done when faced with an overcrowded email inbox and time-pressed readers.
Still, you can improve your chances by crafting an effective sale email subject line.
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