Email Marketing

November 3, 2024 By yclmanager5

You Just Can’t Beat Email Marketing

One of my clients had a great story this week about email marketing. Two young women sitting in cafe and talking

She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list.

20 years went by!! TWENTY!

The woman signed up for an event my client was hosting last week. She said, “I’ve always read your newsletters but never had a need for your services until now. But I certainly knew who I was going to call for help! The expert!”

Keeping the woman on the email list for 20 years had a zero cost. My client has over 30
00 emails on her list. So there was no cost. No special effort. But the woman came to the event with a friend and both are planning purchases!

Review your office procedures to be sure you are gathering every email possible. Add them to your lists. Make your content valuable so people will stay on the list. Watch your traffic reports to be sure the content is working with your audience. Build long term relationships!

October 23, 2024 By yclmanager5

Email Deliverability: Why it Matters & How to Improve It

“Learn how to send emails that make it to your contact’s inboxes.

Deliverability measures how many of your contacts receive your emails, and it’s 1 of the most important factors for email marketing success.

For your strategy to work, people must first receive your emails. There’s no point in crafting perfect content otherwise. Although deliverability involves more than building an audience and pressing send, it doesn’t have to be complicated.”

Click here to continue reading.

October 16, 2024 By yclmanager5

We Need to Talk About Personalization: Evolution & Trends

“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above?”

Click here to continue reading.

October 15, 2024 By yclmanager5

How To Get Emails from Website Visitors

One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.

Offer them something in exchange for their email!

Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.

You can offer something pertinent to your business.

White paper or eBook of valuable information – “Resources To Save You Time and Money”
Checklist of related information – “Checklist to Prepare Your Pool for Summer”
Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
Discounts – 20% off your first pedicure

Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.

March 18, 2019 By yclmanager5

Constant Contact Selects Your Computer Lady as an All Star

Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just on the number of clients YCL has at CtCt but also on the quality of the email lists, the Open Rates and Click Rates of all YCL client emails. This recognition assures you that YCL does know about email marketing and how to do it successfully. YCL believes that email marketing is the best tool available to the small business person to promote their business and build client relationships. If you aren’t using it, call Pamela TODAY!