Marketing

May 6, 2019 By yclmanager5

For the Future

JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!

April 29, 2019 By yclmanager5

How To Evangelize and Create Advocates

“The difference between evangelism and sales is an evangelist typically has the other person’s best interest at heart. It’s not about fulfilling a sales quota and earning commission.”

I want to be an evangelist, not a salesperson. I’m not knocking salespeople. Raised by one. Married to one. Surrounded by them. Always looking for one at Lowe’s. BUT… being an evangelist is better because it is more satisfying in the long run. As a salesperson, I might make 1 sale. As an evangelist, I make a client for life.

Both Michael Stelzner and Guy Kawasaki understand this. In this podcast, they share their knowledge. I encourage you to listen in!

https://www.socialmediaexaminer.com/product-evangelism-evangelize-and-create-advocates/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true&__s=kagsztdieappaeptopdx

April 18, 2019 By yclmanager5

Guest Appearance on Business RadioX with Chon Pugh

I had the great privilege of appearing on a Business RadioX segment as the guest of Chon Pugh, Spirit Led Life Coach. Karen Nowicki, Studio Partner, led the interview. Karen Camblin, Sr. Loan Officer with Guild Mortgage, also joined us. So two of my favorite women and WSRG (Womens Success Referral Group) members had a little chat about Chon’s work as a relationship counselor. Karen N, Karen C and I have all had the privilege of sharing with Chon and have benefited from her wisdom. The hour flew by with a couple of tears and lots of laughter.

Hope you enjoy the discussion! Listen here.

March 20, 2019 By yclmanager5

The Importance of Follow Up

I have seen similar numbers before but these just really hit me hard while I was reading “Conquer the Chaos: How To Grow A Successful Small Business Without Going Crazy” by Clate Mask and Scott Martineau. So I wanted to share them with you.

Percentage of People Who Buy	Number of Contacts	When Companies Stop Contacting Prospects
2%	1 contact	48%
3%	2 contacts	24%
4%	3 contacts	12%
10%	4 contacts	6%
81%	5 contacts	10%

So almost half of us as salespeople stop after only 1 contact with a prospect. But we know only 2% actually buy at that first contact!!

Only 10% of marketers have a system in place to make 5 contacts with that prospect. But we know 81% of the buyers are making their buy decision on or after that 5th contact!

Contact means in person, by phone, voice mail, email, social media post, direct mail piece, etc. Anything that puts me and my services in front of the buyer.

You and I have to develop a marketing plan and system to ensure that we reach those prospects multiple times!

There is an additional benefit to this type of marketing system. When people do make a purchase or do business with us, the follow up helps build a relationship so they will do business with us again. The second or third sell to a client is always more profitable than the first sale.

How do you develop your system? You can plan the steps then set up them in a Customer Relationship Management software (CRM) such as Outlook, Google Contacts or Zoho. You can use a sales automation software like InfusionSoft or SalesForce. You can set up task templates in software like ToDoIst.

I don’t know about you but I’m going after that 81%!!

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December 17, 2018 By yclmanager5

Dan Gilbert’s 19 Rules for Business

Dan Gilbert is the owner of 100 companies. These are his personal “rules” of business and the way he encourages his companies to operate. Pretty sound advice! Click here to read more!

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September 16, 2018 By yclmanager5

User-Generated Content Ideas for Holiday Marketing

This article may spark some ideas of how to do your own user-generated content either for the holidays or just to try something new.

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September 10, 2018 By yclmanager5

31 Must Know Video Marketing Stats

Video is HOT! I’m so pleased that I finally have an inexpensive option for small businesses who want to jump into video. I can make you a video with professional photography, music and your critical message. All copyright free. In under 1 week. FOR ONLY $90. Call me today! Let’s get you started on video marketing.

31 Must Know Video Marketing Stats

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July 23, 2018 By yclmanager5

How to Stop Being a Marketer and Start Acting Like a Publisher

Here is the most powerful take-away from this excellent article –

Like many companies, Intel learned the hard way that third-party platforms “are a place to harvest an audience, not build it,” as Luke puts it. Intel “invested a lot of money to build up our fan base to 25 or 30 million,” only to discover that its organic reach was a puny portion of that total: 2,500 or so.

“Mark Zuckerberg is your landlord,” Luke says, referring to Facebook’s control of its audience. “He will change your rental agreement when he wants, and you can’t do much about it.”

Originally, the iQ team measured content success in terms of social engagement: the number of shares, comments, “likes,” and retweets.

Today, the iQ team follows a push-pull distribution model. “Just because you build it doesn’t mean that people will come,” Deb says.

Luke advises, “Push content to where people are discovering it, where they are. But don’t stop there. Pull them in to your own sites and your own infrastructure, and then convert them into email subscribers, harvest more data, get smarter about what kind of content they want to consume.”

THIS is successful marketing! This is relationship selling.

Do you agree? Are you moving this direction now in your own marketing?

Read the full article here.

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