We created this video for our client’s Facebook cover video.
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting, and even cabinet “jewelry!”
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
Your Computer Lady has been working for the Leo Buscaglia Foundation since 2006 when we did new website for them! We are very proud of the affiliation with this exemplary non-profit.
The Home Page of the site is also updated: fresh quotes from Dr. Buscaglia’s books, logos promoting the new recipients and any other small updates needed to keep the site current.
A website with fresh information serves the organization by clearly sharing its mission, by optimizing for search engines and serving as a hub for other marketing efforts.
Joan Marlow, owner of Peaceful Easy Healing, has expanded into podcasting on Transformation Talk Radio!
When Your Computer Lady assisted with updating her website, we added a new page for the Radio Show. There was a custom piece of software from Transformation Talk Radio that connected to their site to pull in Joan’s podcasts as well as other from the Show. YCL installed and configured the software on her site. Take a look! And listen in to one of Joan’s shows!
Her company/website is Peaceful Easy Healing.
The Flying Crane Astrology site is visually pleasing and has good content. Dr. Castle just needed some help updating the site and keeping it in good working order. Visit the site!
A WordPress site requires regular maintenance. YCL has a plan! Monthly maintenance costs a whole lot less than an emergency site repair. Let’s not even talk about the cost from a total site crash! We provide off-site back ups. Should the site be hacked, we can re-install a back up and have your site up and running within a few hours generally. We install security plug-ins to monitor the site and notify us quickly of attacks or problems.
It is true. An ounce of prevention is worth a pound of cure!
Solar Concepts needed a new website to accurately portray the extraordinary quality of their solar products: SolaTube, RediLight and QuietCool Fans.
YCL created a new WordPress site. Their products are very visual so we needed the flexibility of WordPress to display videos, product photos as well as installation photos to show the dramatic effects of SolaTubes.
The site expanded recently to include an eCommerce software to allow for the purchase of RediLight panels.
WordPress is the most flexible content management software (CMS) available. There are thousands of themes available to help build the sites, there are tens of thousands plug-in available to add special features. You can have a photo slider, a rotating testimonials widget, a Facebook link, a membership directory or a weather report!
One of RPC’s main goals is to educate their clients. They feel educated clients can make the best decisions and will be happiest with RPC’s high quality work.
Their website is a great example: lots of product info, photos, AIA CEU classes, videos, easy contact information for getting questions answered. Visit their website!
Their email marketing delivers the education right to the client’s Inbox! In depth articles with product and project photos help architects, general contractors and sub-contractors find the right product for their own project. See an printed example of their monthly email.
NOTE: Each email uses a template to ensure that every month, readers have easy access to key pages of the website and a reminder of the premium manufacturers that RPC represents.
With a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.
Educational Series for New Clients
First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.
Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety. Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes. Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!
Dr. Holly Castle, ND is building on her 20+ years of expertise and is teaching hard to find classes for her colleagues. YCL worked with her to build custom landing pages for both the Unda classes and the Gemmo classes.
The landing pages included descriptions of the classes, testimonials from previous students and a PayPal button for quick registration.
The pages are simple and can be updated easily to accommodate future classes.
With the landing pages in place, YCL helped develop emails promoting the classes. Dr. Castle used page links in Facebook posts also which drew attendees as well as visitors to her website.
Visit Dr. Castle’s website to learn about her naturopathic services. She specializes in migraines.
Karla Flores Smith has built a strong team of knowledgeable agents to offer a wide variety of health care coverages. They needed a site to support their in person marketing efforts. Special features of the site include:
- Insurance Page – No need to wait for snail mail or even email to get a policy brochure to a prospect. This page lists the various policies and links to brochures the prospect can read or download in preparation for a meeting with the agent.
- Career Page – Many people are looking for new careers now. This page offers guidance about becoming a health care insurance advisor and about joining the Insurance Experts team.
- Set Appointment Page – A prospect or existing clients can schedule an appointment at their convenience through this page which provides links to each agent’s Calendly appointments. It’s available 24/7. There’s no phone tag!
- Directory Page – As different agents have different specialties, licenses and service areas, a visitor can quickly find information about their current agent or look for a new agent that fits just what they need.
- Blog – Articles from the agents or the team’s monthly emails are posted on the blog to expand the site’s content. This increases the chances of the site being included in Google search results. It helps researching prospects find the team.