Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement!
Annabel Hall- Social Media
Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.
Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.
Facebook Algorithm
With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.
Use of Video
Video is a required part of your marketing plan. In some form or fashion.
• Videos on your website
• Videos in your social media
• Videos in your email marketing
Professionally shot videos are a bit pricey for small business people. There are times when they are appropriate and necessary. If you’re introducing a new product, a new product line or introducing a major upgrade. With a big announcement, a professional video can be worth the time and expense because you can use it multiple times in multiple ways.
Example: New product
You have a big, new product. A professional video can be used at your industry trade shows. It can be used on all of your social media platforms multiple times. It can be added to your website. It can be used in email marketing.
We don’t have that BIG type of announcement to make often. So most of our videos can be self-produced. With a little practice, you can shoot a 1 minute video on your own cell phone. It’s a good way to educate clients, demonstrate your expertise, spotlight a product.
Plan!! Don’t just turn on the video camera and start talking off the top of your head!
• What is the purpose of the video?
• What do you want to focus on or spotlight?
• What do you need to say to describe and explain what is being viewed.
Now turn on the camera! It may take a few trials to get the results you want. Practice will make it easier. You want to look professional, not necessarily spontaneous.
You don’t have to be in the video. You can film a client testimonial. An employee using one of your products. An event related to your business. Remember, however, that people do business with people. If you can be in the video, it is advantageous.
Concept videos
I use a service called Promo to create 5-30 second videos. They are a great way to get a concept across or to promote a service.
Example: I can use a short clip about a walk on the beach to promote the time saving value of outsourcing some marketing work. I can use a video of a woman relaxing on her patio with a book to promote book sales for an author.
The advantage of Promo is that they have the video clips, the background music and the software to add text all in one package. I don’t need to learn 3 pieces of software to make the pieces and put them together. All of it is copyright free. All of it is professionally recorded. It saves you time by putting all of the pieces together for your selection.
Their videos can be sized to fit Facebook cover spaces perfectly! This is a great way to refresh your Facebook page. Add some movement and color!
Upcoming! Why have a YouTube Channel?
Pin down the right number of Pins for Pinterest!
“How Often to Post on Pinterest
The recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day. Posting more than 30 Pins per day does not show any additional benefits.”
How Often Should You Post on Twitter?
“This seems to be a big controversy these days! I was recently taken to task for “only” posting about 10 times a day on Twitter. The top accounts are posting 100 times a day, I was told. Can you imagine?
Well, that’s just not necessary. But the studies I found did vary wildly – anywhere from once per day to 51 times a day!
More helpful is a general consensus of 3 to 30 times a day. Tweets do have an incredibly short shelf life, so it’s important to spread your tweets through the day.”
Statistics found on https://louisem.com/144557/often-post-social-media
When should you post on Social Media?
“As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That’s never worked for me. It may be that more people are online and sharing then, but I think that just means I’m lost in the crowd. I find it best to post before 6:30am Pacific, or after 8:30pm. I post 2–3 times per week.
Schedule your posts in advance right on your Facebook Page”
This information is found on https://louisem.com/144557/often-post-social-media
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