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Social Media Marketing Strategy: How to Thrive in a Changing World

Looking for a better social media marketing strategy? Need to build a social strategy that works?

In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.

Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.

“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy

Click here to listen to the podcast. 

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Instagram

The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!

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700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”

Click here to read the full article.

 

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Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy

When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as one of the many social media sites available for marketing.

Click here to continue reading.

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Making Videos

Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!

Click here to read the article.

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Camera Shy?

Are you camera shy so you’ve put off making videos? Here is an idea for you! In these videos, you only see Andrea Jean’s hands and the tools or items she’s talking about. Would this work for your products or services?

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A Special Kind of Clean Up

marketing consulting

A client recently contacted me about doing more social media posting.  First step was to see which platforms she had set up and what had been done so far.

Come to find out, there were:

2 Gmail accounts
                 1 with a business page
                 1 with a YouTube channel
1 Yahoo
2 Instagram accounts
3 YouTube channels
                  No clue what emails 2 of them went to
1 Twitter account she didn’t need
2 Facebook business page
1 MailChimp account
 

Before we could get to work, the client had to reset all of the passwords because she didn’t have a good list of Usernames and Passwords.  THIS INFO IS CRITICAL TO YOUR BUSINESS! Use LastPass or another password keeper to record all usernames, passwords, PIN#, security questions. (Another client couldn’t access one of her accounts because she couldn’t remember if the answer to the security question was farmer, Farmer or cotton farmer.  Capitalization counts in passwords and security answers!!)

We went to each account and reviewed the info. Every profile had different information! There was no consistency in the services she said she was offering, the descriptions of the services or even the way she had input the company name!  This is very detrimental to your marketing efforts.  Branding 101 requires that you use the same company name every time, every where. Then to increase your Search Engine Optimization you need to use the same keywords to list your services and to describe them.

Keywords
Keep a list of your keywords by your computer. Everything you write for your website, your social media, your eNewsletters, etc. should use these words. Why?  Keywords are what your clients use to search for your services on Google, on Facebook, on Instagram.  If you are sloppy with your keywords, they can’t find you.

Before you get too self-righteous about the mess this poor client was in, I challenge you to go look at your site and profiles right now!  You may find the same confusion! 

 

 

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Google My Business

More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!

Click here to read the full article.

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Videos

If you are considering adding videos to your marketing tool kit, here is a good article describing the process.

 

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