More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!
Videos
If you are considering adding videos to your marketing tool kit, here is a good article describing the process.
Making a Video
There’s more to making a video than finding the record button! No, you don’t need to be a professional actress. You do have to do a professional job getting your point across. Here’s an excellent article to give you help.
Report Shows YouTube Contributed $55B to the US Economy in 2024
“YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S.”
Meta Takes Next Steps Towards the Development of True Artificial Intelligence
“Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved.”
LinkedIn Moves to #2 For B2B Marketing
Here is the overall distribution for all survey participants.
In the Social Media Examiner “2025 Social Media Marketing Industry Report” I was pleased to see that LinkedIn moved ahead of Instagram as the most popular platform marketing. I have been a fan of LinkedIn for years so I’m pleased to see more marketers recognizing its potential.
Facebook continued its decline. They dropped from 44% to 37%. LinkedIn increased to 29% and the #2 spot. The survey showed that 15% of marketers plan to decrease their organic marketing on Facebook in 2025.
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- This chart shows the distribution of B2B marketers using social media.
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- The survey reported more leads come from LinkedIn.
- 60% of marketers reported they will increase their organic activities on YouTube.
- 61% of marketers reported they will increase their organic activities on LinkedIn.
76% of B2B marketers. - 14% will decrease their organic activities on X/Twitter. Only 17% plan to increase.
- 30% will increase their organic activities on TikTok. On the other hand, 51% have no plans to use TikTok.
Moral of the Story
Social media platforms change almost daily. You need to read articles, listen to podcasts, watch videos from the experts to stay on top of what is happening. You also need to measure your social media efforts on a regular basis to see what is working, what is not working.
To have any success, you must be consistent with your posts and your engagement. (Engagement is responding to comments on your posts, commenting on others’ posts and reaching out to new followers.)
Your Computer Lady can help you develop a marketing plan. We can help you make posts. We can help you measure your results. We’re a tool to implement your plan! Call to discuss your specific needs today.
Recommended Resources
Gary Vaynerchuk(WARNING! Extreme language.)
Social Media Metrics
Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement! Contest Marketing
Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests.
Should I Post Every Day on Social Media? | Constant Contact
Facebook Announces New Measures to Combat Spam Posts and Comments
Meta’s taking some new steps to crack down on spammy content on Facebook, in order to combat the rise of inauthentic profiles seeking to game its algorithms for engagement.