One of the Yelp features is that viewers can message you via Yelp to ask questions, request a quote or a contact, etc. You get a notice via email of each message. You need to log into Yelp and respond to each message ASAP. Yelp times you!! When you respond promptly, Yelp gives you kudos. When you don’t respond, they assign negative points to your page for search results. If you don’t respond for more than 72 hours, they will shut down your messaging completely.
Look at this from their point of view. They want people to use Yelp extensively even exclusively. If someone sends a message to a business and doesn’t get a reply, they will be less likely to use Yelp messaging in the future. Bad for Yelp!
So reply to messages as quickly as possible. Make Yelp your friend in every FREE way possible.