“As businesses continue to leverage social media to connect with their audiences, staying ahead of the curve is essential. In 2025, the social media landscape will evolve with new technologies, shifting consumer behaviors, and emerging platforms. Here are eight trends to watch that will shape how businesses engage online this year.”
Will Meta’s Revised Approach to Moderation Impact Its Ad Business?
Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
How Digital Marketing Helps Small Businesses Thrive in Today’s Market
One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
How to collect email addresses
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
26 Predictions for Social Media Marketing in 2025
“It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.
Which, this year, is going to include a lot of inaccurate predictions about AI.”
How to Humanize AI Content
“I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online.”
21 Definitive Digital Marketing Platforms
“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
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