Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
26 Predictions for Social Media Marketing in 2025
“It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.
Which, this year, is going to include a lot of inaccurate predictions about AI.”
How to Humanize AI Content
“I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online.”
21 Definitive Digital Marketing Platforms
“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
How Things Have Changed
How Things Have Changed
How to Fix Email Reputation and Improve Deliverability
“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five.”
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