Sometimes, we have to fall back on an arsenal of conversation starters. It helps to spark a discussion, even when it’s taking every ounce of willpower you have not to go home, turn on Netflix, and order sushi.
We’ve got your back. Here are some of the conversation starters that we’ve tried and have seen succeed. Bookmark them for your next networking event.
“Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?
In this article, you’ll discover six ways to research and analyze your target audience on Instagram.”
Very interesting book! I highly recommend it for anyone who has stressful days, difficult situations in their life or who wants to make a change in the world.
There is so much new information coming out now with improved technology about the brain and how it works. Mr. Rock takes the studies and theories and applies them to real life situations.
First he gives us a scenario. Then he discusses the new knowledge. Lastly, he re-writes the scenario using the knowledge so you can see it in action.
So it is easy to understand. Practical advice and application. And he’s funny at times.
This month I wanted to share something I’ve been keeping an eye on for 
a while… And that I will continue to watch for Your Computer Lady and for you.
If you’ve been following business news lately, you may have started hearing more about website accessibility and ADA compliance. If you haven’t, that’s okay — that’s partly why I send these newsletters.
I want to give you an early heads-up about something that’s quietly becoming a bigger deal for small businesses and nonprofits, so you have time to think about it before it becomes urgent.
What’s happening?
The Americans with Disabilities Act — the same law that requires wheelchair ramps and accessible restrooms — has increasingly been applied to websites. Courts and the US Department of Justice have made it clearer in recent years that websites are considered “places of public accommodation” which means they need to be usable by people with disabilities, including those who use screen readers, keyboard navigation or other assistive technology.
Lawsuit activity in this area has been growing steadily. This is a new revenue stream for law firms. Small businesses and nonprofits are not exempt. In fact, smaller organizations are sometimes specifically targeted because they are less likely to have the technical staff to address the issues or the legal resources to fight a suit.
Do you need to panic? No.
This is not something you need to drop everything and fix today. But it is something worth putting on your radar and beginning to think about — especially if you are planning any website updates or redesigns in the coming year.
What should you do for now?
The single best first step is simply to have a conversation with your attorney about your exposure and obligations. Every business is a little different, and an attorney familiar with your situation is the right person to help you assess your risk.
Beyond that, just being aware of this issue puts you ahead of most small business owners. When the time comes to take action, having already thought about it means you won’t be scrambling.
My role in all of this
Web accessibility compliance is a specialized legal and technical area that goes beyond standard website design and development. It’s not something I offer as a service. But as someone who knows your website well, I’m always happy to talk through questions or help you think about next steps if and when you decide to move forward.
As always, my goal is to make sure you have the information you need — even when it’s about things outside my own wheelhouse.
There will be more to come on this topic as the landscape continues to develop. In the meantime, feel free to reach out if you have questions.
I’ve worked on a couple of digital organizing projects recentl
y that showed clearly the benefits of cleaning up.
40K+ Unread Emails in Her Inbox
This client came to me because her email service provider was sending threatening messages about how much space her emails were taking up and how high the risk was for crashing her entire Outlook software.
First we archived several years of messages by year. She can get to them if needed but they are out of sight and they are taking a lot less space on her hard drive.
Then we started setting Rules to do some automatic clean up.
Her employer sends a weekly email with sometimes important info; sometimes not so important. We set a rule to move the emails into a specific reading folder then after 14 days delete the messages.
She gets inquiries on her AirBNB properties. We set a rule to store them in a specific folder. She can respond when she has time. She can delete if the inquiry dies or when the rental is over.
Having designated folders means you can group your work (all employer emails, all AirBNB emails, all daughter’s weddings emails, … Working a group of emails together helps you focus and be more accurate. It saves your energy and bandwidth.
“I can’t find my files!”
The second client was downloading the same piece of software 5-10 times a week because he could never figure out where he saved it! I helped him create a folder structure that fits his business and the way he works.
Clients
Client a
Client b
Vendors
Vendor a
Vendor b
Family
Photos
Trip plans
This structure is the same for his OneDrive (personal files) and for his SharePoint (business files). So it’s clear and consistent regardless of what he’s working on or if he’s on his desktop, laptop or phone.
“Artificial intelligence continues to play a game-changing role in many aspects of our lives. The social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online.
According to Statista, the number of active social media users worldwide was 4.26 billion as of 2021, spending an average of 2 hours and 27 minutes daily on social media. Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by 2026, recording a CAGR of 28.77%.”
“When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.”
“Generative Artificial Intelligence (AI) tools are increasingly deployed across social media platforms, yet their implications for user behavior and experience remain understudied, particularly regarding two critical dimensions: (1) how AI tools affect the behaviors of content producers in a social media context, and (2) how content generated with AI assistance is perceived by users. To fill this gap, we conduct a controlled experiment with a representative sample of 680 U.S. participants in a realistic social media environment. “
“Zero-click searches occur when a user gets their answer on the search results page through an AI overview or other rich results, without clicking on a website. AI Overviews increase the likelihood of zero-click behavior for informational queries, while featured snippets satisfy simple question intent directly on the SERP, and People Also Ask (PAA) boxes expand answer paths without requiring a click.”
“As more people turn to AI platforms like ChatGPT and Google AI Mode to find products, compare options, and make decisions, appearing in traditional Google results is no longer enough.
Your brand can rank in position 1 on Google and still be invisible in AI-generated answers.
In this guide, you’ll learn what AI visibility is, how to measure it, and what you can do to grow your brand’s AI search presence.”