I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
How to get started with onsite marketing
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
5 Psychological Tactics to Write Better Emails
Imagine writing an email that’s so effective it lands you a job at the White House.
Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.
Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.
Mastering Automated Email Follow-Ups: Streamline Your Outreach
Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty.
Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers ignore marketing emails at least half the time.
7 Automated Email Workflows to Keep Up with Demand
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.
This guide reviews what email workflow automation is and how to get started with seven automated email workflows:
7 Mistakes to Avoid Making When Targeting B2B Customers
In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
Email Footer Examples to Help You Finish Strong
“While it may come at the end, your email footer shouldn’t be an afterthought.
Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.
The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.
You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”
The Top 3 Places to Ask People to Sign Up for Your Email List
Learn the top three places to ask people to sign up for your email list from Constant Contact Senior Producer of Webinars Stephanie French and former Director of Product Marketing Morgan Bell. Watch the full on-demand webinar here:
How to Use Dynamic Email Content to Increase Engagement
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
Back Up Your Files NOW!
Here’s the rule of thumb for when and where to back up data.
group of electronic devices
The more important the information
The more often you should back up and
The more distant those back up files should be.
I back up my QuickBooks data every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.
If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!
Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places. Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.
If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.
Yes, even files stored on the cloud should have back ups!
Case in point, I store all of my passwords with LastPass. It’s a great software that I’ve recommended to many of you. One time a few years ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it. Now I am exporting the passwords once a month and storing them in Dropbox.
I highly recommend that at least one of your back ups be automated. Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software. Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.
Don’t wait for a disaster to happen. Plan and implement your system now for peace of mind. Call me if you need assistance making an action plan!
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 31
- Next Page »