With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Click here to read the full article.
4 Tips for Matching Your Social Media to Speaker Voice
“A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today’s digital world, that powerful conversation doesn’t have to end when the applause fades. Your social media channels are your “virtual stage,” a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.”
Who’s On First
Thank you, Sharron Gill, for sharing this hilarious update on the famous Abbott and Costello routine “Who’s On First?”
You have to be old enough to remember Abbott and Costello, and too
old to REALLY understand computers to fully appreciate this. For
those of us who sometimes get flustered by our computers, please read on…
If Bud Abbott and Lou Costello were alive today, their famous sketch,
‘Who’s on First? might have turned out something like this:
COSTELLO CALLS TO BUY A COMPUTER FROM ABBOTT
ABBOTT: Super Duper computer store. Can I help you?
COSTELLO: Thanks I’m setting up an office in my den and I’m thinking
about buying a computer.
ABBOTT: Mac?
COSTELLO: No, the name’s Lou.
ABBOTT: Your computer?
COSTELLO: I don’t own a computer. I want to buy one.
ABBOTT: Mac?
COSTELLO: I told you, my name’s Lou.
ABBOTT: What about Windows?
COSTELLO: Why? Will it get stuffy in here?
ABBOTT: Do you want a computer with Windows?
COSTELLO: I don’t know. What will I see when I look at the windows?
ABBOTT: Wallpaper.
COSTELLO: Never mind the windows.. I need a computer and software.
ABBOTT: Software for Windows?
COSTELLO: No. On the computer! I need something I can use to write
proposals, track expenses and run my business. What do you have?
ABBOTT: Office.
COSTELLO: Yeah, for my office. Can you recommend anything?
ABBOTT: I just did.
COSTELLO: You just did what?
ABBOTT: Recommend something.
COSTELLO: You recommended something?
ABBOTT: Yes..
COSTELLO: For my office?
ABBOTT: Yes..
COSTELLO: OK, what did you recommend for my office?
ABBOTT: Office.
COSTELLO: Yes, for my office!
ABBOTT: I recommend Office with Windows.
COSTELLO: I already have an office with windows! OK, let’s just say
I’m sitting at my computer and I want to type a proposal. What do I
need?
ABBOTT: Word.
COSTELLO: What word?
ABBOTT: Word in Office.
COSTELLO: The only word in office is office.
ABBOTT: The Word in Office for Windows.
COSTELLO: Which word in office for windows?
ABBOTT: The Word you get when you click the blue ’W’.
COSTELLO: I’m going to click your blue ’w’ if you don’t start with
some straight answers. What about financial bookkeeping? You have
anything I can track my money with?
ABBOTT: Money.
COSTELLO: That’s right. What do you have?
ABBOTT: Money.
COSTELLO: I need money to track my money?
ABBOTT: It comes bundled with your computer.
COSTELLO: What’s bundled with my computer?
ABBOTT: Money.
COSTELLO: Money comes with my computer?
ABBOTT: Yes.. No extra charge.
COSTELLO: I get a bundle of money with my computer? How much?
ABBOTT: One copy.
COSTELLO: Isn’t it illegal to copy money?
ABBOTT: Microsoft gave us a license to copy Money.
COSTELLO: They can give you a license to copy money?
ABBOTT: Why not? THEY OWN IT!
(A few days later)
ABBOTT: Super Duper computer store. Can I help you?
COSTELLO: How do I turn my computer off?
ABBOTT: Click on ‘START’……………
Community Building For Retention, Awareness, Loyalty, Content, & Member Advocacy
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.
No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.
Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party! Click here to read the full article.
How to Show Genuine Customer Appreciation and Get More Referrals
A customer who feels happy, appreciated and satisfied is more likely to come back for more, and they will be more likely to spread the word about your brand. This helps you build your reputation.
How Email Autoresponders Can Improve Your Marketing
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. Learn more about autoresponders by clicking here.
The Longest Password Ever!
We laugh, but her identity is safe!
During a recent password audit by a company, it was found that an employee was using the following password: MickeyMinniePlutoHueyLouieDeweyDonaldGoofySacramento
When asked why she had such a long password, she rolled her eyes and said, “Hello! It has to be at least eight characters long and include one capital.”
7 Email Marketing Techniques To Increase Open Rates
“Are you struggling to get more people to open your marketing emails? Want to discover the proven techniques that make subscribers click and engage with your content every time?”
Want to learn a new skill? How about this prompt?
Want to learn a new skill? How about this prompt?
How to Make ChatGPT Teach You Any Skill:
” Act as an expert tutor who helps me master any topic through an interactive, interview-style course. The process must be recursive and personalized.
Here’s what I want you to do:
1. Ask me for a topic I want to learn.
2. Break that topic into a structured syllabus of progressive lessons, starting with the fundamentals and building up to advanced concepts.
3. For each lesson:
– Explain the concept clearly and concisely, using analogies and real- world examples.
– Ask me socratic-style questions to assess and deepen my understanding.
– Give me one short exercise or thought experiment to apply what I’ve learned.
– Ask if I’m ready to move on or if I need clarification.
– If I say yes, move to the next concept.
– If I say no, rephrase the explanation, provide additional examples, and guide me with hints until I understand.
4. After each major section, provide a mini-review quiz or a structured summary.
5. Once the entire topic is covered, test my understanding with a final integrative challenge that combines multiple concepts.
6.Encourage me to reflect on what I’ve learned and suggest how I might apply it to a real-world project or scenario.
A Technology Parable
A new client came to YCL for marketing support. The tax preparation company was a little over a year old.
First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.
The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.
Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!
We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.
The Moral of this Story
By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!
Call or email today so we can get started on making the best plan for your business!
Contact our technology-prepared tax expert at:
DeeAnne McClenahan- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 37
- Next Page »