It’s important to know what not to do as you grow your brand and business. While digital marketing includes many channels and tactics, that doesn’t mean anything goes.
The biggest digital marketing mistakes ultimately boil down to these eight failures, including failure to engage in email marketing and the lack of a clear strategy.
No need to worry, though; forewarned is forearmed! Here’s how to avoid the most common digital marketing mistakes.
This headline recently appeared in Tech Crunch. Read the full article here.
“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”
Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups. Users have no voice. They have no alternatives. They have no control.
Any social media platform can change their software, their function, their pricing, etc. at their discretion. You are using the software at their pleasure. It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.
A safer process is to make your website your marketing hub.
This is a question with a lot of maybe answers!! Let’s see if we can break it down so you can take the best actions possible.
Why? Think for a moment how much information about you a hacker would have if they accessed your email account. Bank info. Credit card processer for your business. Doctor info. Client information. Friends lists. Employee info. Employer info. Amazon account. Travel plans. Children’s schedules.
Public Computers
If you are using a public computer (library, hotel, etc.) ABSOLUTELY log out of every program, every time. Best option: Don’t use a public computer ever for highly sensitive work like your bank, your doctor’s portal, Amazon.)
Your Family Computer / Shared Office Computer
You have multiple people sharing a computer. Yes! Log out of every program every time. Don’t take the risk of someone getting access to your accounts. They may not intend to mess things up but they could accidentally cause you big problems.
Your Personal Computer/Tablet/Phone
Should the devise be stolen, the thief can open it up and use any app that is open. Yes, you have a password to open the devise. Do you think a good hacker can’t get past your password? Don’t place any money on that bet!
And since when did you plan to lose your device? No, it’s one of those nasty accidents of life.
A hacker can also access your Internet connection and waylay the session cookie to get into the app. Some session cookies are predictable so hackers can generate possible cookies! This is one of the common uses of malware on a computer. Even a friendly person using your wireless network can pick up on session cookies.
BEST Practice
Log out of every online software every time.
If you think logging in just takes tooooooo much time, use a Password Manager like Last Pass. It will autofill login information for you from a desktop, tablet or phone.
The Federal Trade Commission estimates that it can take approximately six months and 200 hours of work to recover from an identity theft. This estimation is based on the amount of work needed to follow the necessary steps to ensure the victim is not responsible for the debt incurred.
Don’t be a victim! Log out!
“Hello! Welcome to this email! “
The first email you send to a prospect or new client is the most read email you will ever send. Don’t waste this opportunity! Read this guide on how to write the most powerful message to put your best foot forward.
“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.
There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”
I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
Imagine writing an email that’s so effective it lands you a job at the White House.
Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.
Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.
Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty.
Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers ignore marketing emails at least half the time.
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.
This guide reviews what email workflow automation is and how to get started with seven automated email workflows: