Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.
Only One Gmail Inbox
Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.
So turn the extras off.
In Gmail,
- Go to Settings
- Settings
- The Inbox tab
- In the Categories section,
- Un-check Social, Promotions, Updates, Forums
- At the bottom of the page, click the Save Changes button
Go back to your Inbox. There’s only 1!!!!
Videos
If you are considering adding videos to your marketing tool kit, here is a good article describing the process.
Are You The Expert?
How does your prospect or client KNOW that you are the expert they’re looking for?
#1 Reviews on your website plus social media platforms.
#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.
LinkedIn Shares Insights into How to Build a B2B Brand
LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.
Writing Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
Your Website is Important!
88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!
Making a Video
There’s more to making a video than finding the record button! No, you don’t need to be a professional actress. You do have to do a professional job getting your point across. Here’s an excellent article to give you help.
Announcement Emails
Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.
Report Shows YouTube Contributed $55B to the US Economy in 2024
“YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S.”
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