“Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate everything—it’s to amplify the human connection that drives real results.
For two decades, Tucker has helped small businesses grow through data-driven strategies and repeatable marketing systems. Today, his agency stands at the forefront of AI adoption, proving that the smartest automation is the one that feels most human.”
There are no silver bullets for marketing. Success requires quality content and consistent action. Read this article from Social Media Examiner’s founder, Michael Stelzner, about how content can set you apart – and above – your competition. Click here to read more.
Harvey Mackay has a list of 66 questions he says you should be able to answer about you’re A list clients. (Email me for a copy.) With B, C or D clients, you should still know some basics. Surveys allow you to build up a database of info. This in turn helps you focus in on your ideal client. Read this article about which questions to ask and how to ask them!
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season?
Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.
Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article from 2022 is still relevant and explains how to make them marketing tools so your IG content reaches more people.
Simply put, the more important the data
the more often you should back up
the more back up copies you should have.
EXAMPLES:
Pictures of my daily Wordle results
Back up once a quarter
One copy on a thumb drive is enough.
QuickBooks back ups for my company
Back up every 2 times I close the program
Keep a copy on my external hard drive and a copy on Dropbox
Payroll records
Back up after each payroll period
Keep a copy on my external hard drive and a copy on Dropbox
Not only can your hard drive go bad, your external hard drive, thumb drive or DVD can also go bad. So important data needs to be backed up in multiple places. For years, when the standard back up method was to a DVD, I kept one copy in my office and another copy in the trunk of my car. I figured the office and the car wouldn’t be destroyed at the same time!!
Now with online options, it’s even easier.
Thumb Drive
Large thumb drives allow you to back up all of your files or a major project quickly. The process is manual which means you have to discipline yourself to do the back ups.
External Hard Drive
BBBS can assist you with purchasing and configuring an external hard drive that sits in your office and automatically backs up your entire hard drive. If the computer hard drive goes, you can download everything you need from the external hard drive.
Online Back Up Services
There are multiple options for you. BBBS can assist you in choosing the best service and help you configure the settings.
“Companies cannot rely only on manual processes to stay competitive in today’s digital world. Business software applications have become essential tools that help organizations work faster, smarter, and more efficiently. From managing customers to analyzing data, these applications are transforming modern companies’ operations.
The right software can be the difference between struggling and succeeding for startups and large enterprises.”
New LinkedIn advice from Social Media Examiner. Read the article.