When you have spent valuable time creating an email to send to clients you don’t want it ending up in their spam folder. Why do emails go to spam? Click to read more. (Series 3 of 5)
Email deliverability explained
What is email deliverability? And is it really that important? (Series 2 of 5)
Staying Alive Certification Renewals Procedure with an Automated Email Series
Staying Alive teaches CPR and First Aid classes for individuals and professionals. Upon completion of a class, the student receives a Certification that is good for two years. Professionals such as home health care workers, nurses, teachers must keep their certifications current.
Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date. Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series.
The timely reminders have resulted in an increase of classes/renewals for Staying Alive!
Digital Detox
Here is an excellent article for yourself, friends and family explaining the dangers of being addicted to your technology. There are also good suggestions of how to detox!
Staying Alive Classes – EventBrite shopping cart
Your Computer Lady worked with Deanna Young, owner of Staying Alive, to set up a registration system at EventBrite. By connecting her website with EventBrite, Deanna was able to accomplish several goals:
- More publicity for her classes through the EventBrite platform
- A registration system flexible enough to handle her classes with special discounts, re-scheduling students and different locations
- A payment processing system
To ease her administrative workload, Deanna has YCL input the classes into EventBrite while she manages the website. YCL is happy to do all or part of a project as the client needs assistance.
Take a look at the system. Click on any class. At the bottom of the class description, click the Register Now link to go to EventBrite.
Top Reasons to Use Email Marketing
91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)
Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
Your Computer Lady is a certified partner with Constant Contact, the world’s leading email service provider. Call today for a free 30 minute phone consultation to find out how email marketing can work for your company!
Why email deliverability matters
So much effort goes into crafting the perfect email for your customers or supporters. But then someone tells you they didn’t receive your email!! How can this be? What factors limit deliverability? (Series 1 of 5)
15th Annual Website Update!
Since 2006, Your Computer Lady has built 2 websites for the Leo Buscaglia Foundation and done yearly updates to introduce the year’s grant recipients. We are extremely proud of our work for this fine organization.
The most recent update included 9 grant recipients and new information for the site’s Home Page.
Visit the site! And buy a Dr Leo book! Their advice is timeless.
Cornerstone Cabinet Company
We are very proud that Cornerstone Cabinet Company has been a YCL client since 2015!
Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting and even cabinet “jewelry!”
Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
The JEM Foundation
The JEM Foundation has been a client with YCL since 2018. YCL is proud to do pro bono work for the non-profit which is dedicated to eliminating teen suicide.
At first, YCL did updates and maintenance on the web site. The site had grown cumbersome over many years though with multiple volunteers posting and multiple developers working on the site. Recently, YCL undertook a clean up!
We re-organized the site’s navigation to be simpler to use and more visitor centric.
We also re-organized the blog to make it easier to find collections of information on specific topics. Much of the Foundation’s work is to educate teens and those around them about the dangers of suicide and the many ways to prevent it. The blog provides a wealth of information.
The clean up was done at a fraction of the cost of developing a new site. Many developers don’t like doing maintenance work on sites. YCL not only likes that type work but we excel at it!
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