New laws and new procedures by Email Service Providers (ESP) have made it more important to watch the Deliver Rates on your emails. All ESPs are tightening their email upload policies. I did some research recently and found the companies I looked at were requiring explicit opt in as opposed to the implied opt in that we have worked with for years. You need to review your procedures to improve your lists now so your email campaigns won’t be penalized. I can work with you to look over your processes for when and how you gather emails to ensure you are gathering the maximum email addresses and getting the proper permissions. This article is a good review of the requirements.

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“Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns.

Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed that data to give you the insights into those actions. “

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I saw this in an email from Nancy Pierson with Equity Title.  I love it!

I’m always telling you that we need a call to action in your emails and in your social media posts.  THIS, my friends, is a call to action!  Nancy evens tells you which line to fill out on the form.

If you are happy with the services I provide, please write Equity Title Biltmore on Line 117 of your next contract!

“I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.”

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“It takes an email marketing team an average of 2 weeks to produce a single email.

That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world.

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question, only 23% of respondents said they have up to five emails in production, at any given time.

Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.)

We know that email workflows can get complex pretty quickly. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly.

So we asked over ~1000 email marketers exactly how emails get made—and what tools their teams use—for our State of Email Innovations report. Here’s what we found:”

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“Not all email personalization is created equal. 

There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals).

This raises the question: if a majority of marketers are using basic-level personalization—like a subscriber’s first name, subject line, or preview text—how personalized is it really?

If you’re looking for ways to personalize beyond the standard email practices, read on for 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.”

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“Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey.”

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As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.

That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.

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