Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article explains how to make them marketing tools so your IG content reaches more people.
Congratulations CSI Houston Chapter on Your New Website!
The Houston Chapter of CSI (Construction Specifications Institute) has been a YCL client for over 10 years!
We just updated their WordPress website to reflect the organization’s new logo and goals.
We started with a new design developed with a member committee. There was a mixture of new and old content to put on the site including several years of blog posts with chapter history.
We’re very proud of the results! Take a look!
YCL Can Create YOUR Video!
YCL has the ability to produce videos for you that include still photos, animation, music and, most importantly, powerful Calls To Action. You want each video to lead the viewer to the next step in your sales funnel. This video discusses CTAs. Call today and YCL will help you create the CTAs and an effective video.
Google Analytics 4
Your Computer Lady regularly sends clients 2-5 reports from Google Analytics to show the traffic on their website. It is crucial information so you know what is happening on the site and what information your visitors find worthwhile. Marketing without measurement is not good marketing!
HEADS UP!!
Google has completely re-written Analytics. Yes, it is a whole new program with a totally different structure.
Today
- You can add the new version – Google Analytics 4 – to your site so that it starts gathering data.
- You can continue using the old version AKA Universal Analytics to gather data and run reports.
July 1, 2023
- Google will stop collecting data with the old version of Analytics.
- You will still be able to see your old data in the old version.
- Google will only collect new data with Google Analytics 4.
December 31, 2023
- Google will delete all data and the old version.
GOOD NEWS!!
We have 1.5 years to get ready for the changeover.
What Needs to Be Done
- Set up Google Analytics 4 as soon as possible to begin collecting data.
- Configure Analytics 4 to gather the data you like.
- Create the reports that you want to use in Analytics 4. Instead of having a limited number of reports to choose from in Universal Analytics, you will be able to create reports in Analytics 4. Better info for sure but more set up work.
Because Analytics 4 is totally different software there is going to be a learning curve.
YCL is already working on the process and learning Analytics 4 so that everyone will be properly set up well before July 2023. We will not wait until the last minute.
I’m bringing this to your attention now so that you will understand the notices you get from Google or news articles that you see. Don’t panic! Your Computer Lady has got your back! I’ll keep you posted as more information becomes available and as I experiment with the YCL website.
Video in email
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
Marketing
People have changed the way they shop. Have you changed the way you sell? Interesting stats from Google about the changing shopping habits of consumers. For example, “between June and August of last year, global online searches for “how many days until Christmas” grew by more than 60% year over year.” Yes! Christmas shopping in June. Read the full article.
Marketing
There are no silver bullets for marketing. Success requires quality content and consistent action. Read this article from Social Media Examiner’s founder, Michael Stelzner, about how content can set you apart – and above – your competition. Click here to read more.
Staying Alive – Marketing Consulting
Pamela is amazing at coming up with ideas for your website and digital marketing. AND coming up with solutions when the digital space is not being friendly. I absolutely recommend Pamela and her team!
Deanna Young
Staying Alive LLC
Survey
Harvey Mackay has a list of 66 questions he says you should be able to answer about you’re A list clients. (Email me if you need a copy.) With B, C or D clients, you should still know some basics. Surveys allow you to build up a database of info. This in turn helps you focus in on your ideal client. Read this article about which questions to ask and how to ask them!
Facebook Groups
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