Does your business have a marketing slogan or tagline? Does your tagline need an update? This article discusses how to choose a great slogan.
Email Marketing
This is such a good article!! Several things you’ve heard me say before but check #5. Constant Contact is already offering the ability to include a shopping cart in your email! Those of you using CtCt are ahead of the game. If you arent’ using CtCt, we should talk soon!! Click here to read more.
SEO
Every website should have basic Search Engine Optimization (SEO). Even if your goal isn’t to be #1 on a Google search. You need the basics just to be indexed by search bots. YCL can do the SEO for you or you can do it yourself. This article explains the purpose and “how to” for meta descriptions.
Facebook Reach
How To Improve Your Facebook Organic Reach
How To Determine And Adapt To Your Customers’ Communications Preferences
As you begin implementing your 2021 marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
Holly C testimonial
It is a pleasure to work with Pamela. She is knowledgeable, efficient, and a good communicator. She has been helping me with my website and social media, my newsletters, and a recent email marketing campaign. She always provides helpful suggestions and information. Under her guidance, I feel much more organized and effective in reaching my target audience. And, best of all, I am getting good results!
Holly C
How to Use Categories on a WordPress Site
Pixel Tracking
Yesterday I went to a website to see what they offered in home meal deliveries. I didn’t set up an account. I didn’t request a quote. Just looked around the site.
15 minutes later there was an email from the company in my Inbox.
This was done with pixel tracking. While I was on the site, a piece of code gathered my information and added it to the company’s database.
Emails from Service Providers like Constant Contact and MailChimp use pixel tracking. That’s how they know who opened an email or clicked on a link in the email.
Facebook ads and Amazon.com use pixel tracking. Any search on Amazon will result in plenty of ads popping up on your browser offering the same or similar items.
So it isn’t necessarily a bad thing. It’s helpful. But you should have control over who is gathering information.
First line of defense – Turn off image downloading. (Instructions here.) The pixels are hidden in graphics. If you don’t download the graphics, you can’t get a pixel tracker. You can always choose to download graphics in an email from a safe source.
You can gain additional control by installing extensions in Gmail or other email softwares to block the tracking. I’ve installed PixelBlock in my Gmail. Another option is Ugly Mail. Each software is going to be a little different. Google “pixel trackers in Yahoo” or something similar to see how your provider handles them.
Author Weebly Website
Pamela Bir has ben a life saver for my computer needs! She is very knowledgeable and professional and has helped me learn a lot about managing files. She also built a great website for me and I am very happy with it. She is also an expert at marketing. She listened to all of my thoughts and ideas, and incorporated those ideas into a website that worked really well for me. I am very happy with the results. She was very fair in pricing and made my projects cost-effective. Pamela has lots of experience and is a delight to work with. I highly recommend Pamela Bir!
Nancy J
Published author
Nancy’s website
Portfolio- Videos Leo Buscaglia Foundation
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