yclmanager5, Author at Your Computer Lady

September 13, 2021 By yclmanager5

How Apple’s Upcoming Mail Privacy Changes Will Impact Email Marketing

Constant Contact, MailChimp and other email service providers (ESPs) embed a pixel (small piece of code) in your email when they send it. The code feeds information back to them: when the email was opened, what device it was opened on, etc. That information populates the traffic reports we send you after every email.

Apple is rolling out a new privacy option beginning in the fall of 2021. iPhone users can choose not to send email data back to the ESPs. Most people when given a choice will block sharing data.

Apple will pre-load images, content and the pixel regardless of if the recipient actually opened the email or not. Roughly 50% of your readers read email on an Apple device. They are all going to show as Opened emails. Therefore the pixel metrics will be unreliable.

Your Open Rate for emails is going to jump and look very good! But the numbers will be false.

Your Click Rate as a percent of the Opens will be false.

The actual Clicks will still be accurate! So Clicks become an extremely important measure for email success. We need to link all images in an email. We need multiple Call-To-Action links to gauge which articles are drawing attention. We need links to your website and social media platforms in every email.

Your Computer Lady is following this change closely. We’ll keep you informed as we get new information. We’re telling you before the change happens so you have time to adjust your marketing plans.

Email marketing still has a $42 ROI according to Litmus. Even with an unreliable Open Rate, emails are a great marketing tool.

Low cost
Re-useable content
Content that can be used in multiple ways

Click here to read the full article.

September 1, 2021 By yclmanager5

Marketing

Does your business have a marketing slogan or tagline? Does your tagline need an update? This article discusses how to choose a great slogan.

August 19, 2021 By yclmanager5

Email Marketing

This is such a good article!! Several things you’ve heard me say before but check #5. Constant Contact is already offering the ability to include a shopping cart in your email! Those of you using CtCt are ahead of the game. If you arent’ using CtCt, we should talk soon!! Click here to read more.

August 18, 2021 By yclmanager5

SEO

Every website should have basic Search Engine Optimization (SEO). Even if your goal isn’t to be #1 on a Google search. You need the basics just to be indexed by search bots. YCL can do the SEO for you or you can do it yourself. This article explains the purpose and “how to” for meta descriptions.

August 4, 2021 By yclmanager5

How To Determine And Adapt To Your Customers’ Communications Preferences

As you begin implementing your 2021 marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.

July 21, 2021 By yclmanager5

Holly C testimonial

It is a pleasure to work with Pamela. She is knowledgeable, efficient, and a good communicator. She has been helping me with my website and social media, my newsletters, and a recent email marketing campaign. She always provides helpful suggestions and information. Under her guidance, I feel much more organized and effective in reaching my target audience. And, best of all, I am getting good results!

Holly C