yclmanager5, Author at Your Computer Lady

September 26, 2023 By yclmanager5

Let’s Compare Email Marketing to Social Media Marketing

PART 1

Pros of email marketing

Targeted and personalized communication: Email marketing allows for targeted and personalized communication with customers and prospects increasing the likelihood of conversion.
Higher open and click-through rates: Email has higher open and click-through rates compared to social media.
Higher conversion rates: Email marketing is known for having a high return on investment (ROI) (average $36 currently) and can drive sales more effectively than social media, as it allows for targeted, transactional and personalized communication with customers and leads.
Owned media: Email marketing provides businesses with a direct line of communication with their customers and leads while giving them control over their message and the delivery.
Measurable results: Email marketing provides clear metrics and analytics, allowing businesses to measure the success of their campaigns and make data-driven decisions.
Low costs: One email campaign consisting of multiple emails costs less than a paid social media campaign and requires a shorter timeframe for results.

Pros of social media

Wider reach: Social media can have a massive reach, with billions of monthly active users across multiple platforms, making it an excellent tool for building brand awareness and reaching new audiences. Wider reach requires sponsored posts and/or paid ads.
Viral potential: Social media is designed to facilitate the sharing of information and content among users, making it easier to spread information and increase reach, potentially leading to viral campaigns. However, the odds of your video going viral are similar to winning the lottery odds.
Real-time communication: Social media provides a platform for real-time communication with customers and leads, allowing businesses to respond quickly to customer inquiries and feedback. (Someone on staff has to be available to respond to messages that can come in 24/7 depending on your demographics.)

PART 2

Let’s Compare
Email Marketing to Social Media Marketing
Email Marketing vs Social Media: The Statistics

The following statistics should only be used as a guide. Your specific results may vary based on your target audience, the quality of your content, and the specific email or social media marketing campaign that is being executed.

Open rates

On average, email open rates range from 15-25% depending on your industry.

Reach: On average, organic reach for businesses is decreasing. In 2022, Instagram average reach rate is around 13.51%, Facebook’s average reach rate is only 8.60%.

Click-through rates

The average click-through rate for emails is around 2.9%.

Engagement rates on social media can vary widely depending on the platform, the type of content being shared, and the size of the audience. On average, engagement rates tend to be lower on social media compared to email marketing.

Conversion rates

Transactional emails have an average 38% Open Rate. The average conversion rate is around 8%. This can vary widely depending on the goals of the email, the product or service being sold, and the audience being targeted.

The average conversion rate for social media is around 3%. However, this can be significantly higher for certain industries and products. (Go Zappos!!)

Return on investment (ROI)

On average, for every $1 spent on email marketing, the return is $36. In the retail, ecommerce and consumer goods sector, ROI is higher with $45 per one dollar spent.

There are no statistics!

Personalization

Personalized emails have higher open rates (29-50%) compared to non-personalized emails (15%).

There is no such thing as personalization on social media.

Mobile optimization

Over 40% of all emails are opened on mobile devices, making it crucial for businesses to optimize their emails for mobile viewing.

All social media platforms are designed to work best on mobile. Some features aren’t even available from a desktop.

Additional factors that impact small businesses

Video content has a higher engagement rate compared to other types of content with email marketing and on social media, with video content accounting for over 80% of all internet traffic.

Influencer marketing

Influencer marketing in emails can include guest articles, linking to online articles from credible sources or joint emails with a credible company.

Influencer marketing on social media can drive significant results, with influencer marketing campaigns delivering 11x higher ROI compared to traditional forms of digital marketing particularly in consumer oriented campaigns.

Additional email stats that impact small businesses

50% of the world’s population use email
Welcome emails have an open rate of 86%
Email deliverability averages at 81%
5% of all emails are opened on mobile devices
Emails under 200 words are most likely to be engaged with
Personalized subject lines increase Open Rates by 29-50%
Use clear Call to Actions (CTAs) right at the beginning of the email and repeat them throughout the email
Average email open rates:
- Newsletters 19%
- Welcome emails 86%
- Transactional emails 38%
- Autoresponders 26%
- RSS emails 23%

Would you like some help applying this information to your business, your target audience and your marketing budget? Call Pamela Bir today at 480-929-0335.

September 24, 2023 By yclmanager5

Social Media Update

The world of social media (Facebook, X, Instagram, LinkedIn, TikTok, etc.) has gone a bit mad (or madder!) in the last few months. As a small business owner, you need to evaluate your goals and expectations for social media.

B2C or B2B Companies

B2C firms (selling to consumers) have a greater need of social media because your audience is on multiple platforms and is used to researching and shopping online.

B2B firms (selling to businesses) have less of a need – probably. People use the platforms to verify your identity and credibility. But rarely to buy a product or service.

Set Reasonable Goals

Look first at your target audience. Which platform(s) are they on? (Ask me for user stats if you need them.) If you’re trying to connect with older adults with more disposable income posting educational articles on TikTok is not going to help you. They’re looking for funny animal videos.

Consider what your audience is expecting from your type of business. No one is going to Facebook to see if Your Computer Lady is running a sell on WordPress websites. They are looking to see if YCL is a legitimate, stable business. If they see consistent, intelligent posts, they are more likely to make a call as they have more confidence.

Analyze your marketing budget. If you have $1000 a month to spend, put the biggest percentage into the channel that gets the most profitable results. Use smaller percentages for branding, presence, i.e., social media and goodwill marketing. As your business grows, you can increase the budget and increase the percentages to experiment more or to give more to your community.

How Can Your Computer Lady Help You?

If you don’t know which platforms are most used by your target audience, ask me for the stats!

If you need to use your content in as many ways as possible, call me. Let’s make a plan!

Your Computer Lady can cut the dollars and time needed for building a presence on social media. We can create industry related, eye-catching posts for you and schedule them. You get quality and consistency. You can then make the “cream” posts when you have new content, events and the time!

Here are some examples of the types of posts we’re doing for clients now.

September 20, 2023 By yclmanager5

Why You Need to Create More Landing Pages

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better.

Click here to continue reading.

September 13, 2023 By yclmanager5

“Email Marketing: 9 Tips + Examples to Optimize Your Campaigns “

We already know that email marketing has one of the highest ROIs of any marketing channel. Also, according to a late 2022 survey from Statista, about half of the marketing professionals surveyed claimed an ROI improvement rate of two times! How exactly does that happen?

This guide will take you through 9 tips that’ll help you build a successful email marketing strategy for your SaaS company.

Click here to continue reading.

June 1, 2023 By yclmanager5

Administrator for an International Conference

The Int’l Federation of Health Information Management Associations (IFHIMA) asked YCL to act as the administrator, program manager, and tech support for their conference in November. It was a different type of project for YCL which turned out to be a great experience!

This was IFHIMA’s first online conference for their official delegates across the world. Previously all conferences had been done with in-person meetings which is difficult for an international group, especially in the midst of the COVID-19 pandemic. They wanted to try the online meeting to meet their constitutional requirements for governance and develop options for online or hybrid meetings in the future.

Your Computer Lady was responsible for:

Maintaining a Planning Calendar for the months leading up to the conference to keep the Board, Regional Directors and special participants on a fairly tight schedule to prepare presentations for the conference.
Providing tech support on Zoom for 3 board meetings including a practice session.
Communicating with presenters around the world on their written presentations as well as their oral presentations during the conference. The presenters included people with excellent computer skills and people with few computers skills. It included people who spoke English as their native language and people who spoke English as a second language.
Preparing a 108 page online publication for the attendees with all of the reports, graphs, PowerPoints and information.
Promoting the conference with email marketing.
Preparing the PowerPoint to act as the guide during the conference.
o Included different types of information: text, graphs, graphics, video.
o Included 10+ presenters.
o Was timed to meet the 90 minute time frame. Phew, what a task this was since the meeting circled the globe and presenters have such varied skills!

May 19, 2023 By yclmanager5

Portfolio-Cornerstone Cabinet Company

May 16, 2023 By yclmanager5

Administrator for an International Conference

YCL was responsible for:

Maintaining a Planning Calendar for the months leading up to the conference to keep the Board, Regional Directors and special participants on a fairly tight schedule to prepare presentations for the conference.
Providing tech support on Zoom for 3 board meetings including a practice session.
Communicating with presenters around the world on their written presentations as well as their oral presentations during the conference. The presenters included people with excellent computer skills and people with few computer skills. It included people who spoke English as their native language and people who spoke English as a second language.
Preparing a 108 page online publication for the attendees with all of the reports, graphs, PowerPoints and information.
Promoting the conference with email marketing.
Preparing the PowerPoint to act as the guide during the conference.
- Included different types of information: text, graphs, graphics, video.
- Included 10+ presenters.
- Was timed to meet the 90 minute time frame. Phew, what a task this was since the meeting circled the globe and presenters have such varied skills!

The day of the conference (which began at 4 am AZ time!), YCL was tech support.

We used 3 computers!
We coordinated the PowerPoint with the speakers. Some of whom had weak and inconsistent Internet connections. The President leading the conference was hit by a major snow storm the day before the conference and had very limited power the day of the conference.
We ran the Zoom meeting.
We ran the timer for the presenters.
We did 4 different polls.

Conference Wrap Up

YCL provided final documents to the board.
YCL did a debriefing to look for improvements for the next conference.

All in all, it was a fascinating experience. It was our first international job. It was a project with many moving parts and pieces. It was a project using new technologies.

Great fun! The best part of Your Computer Lady for me is meeting new people and learning about new industries. This job included all of that in spades!

May 2, 2023 By yclmanager5

Portfolio- Amazing Staging

Your Computer Lady can take your still photos and turn them into a beautiful video with graphics, music and text to help you show your expertise.

This video demonstrates the skills of Amazing Staging.

April 30, 2023 By yclmanager5

Portfolio-Cornerstone Cabinet Company

Take a peek at one of Cornerstone’s latest triumphs – a luxury contemporary renovation.

April 29, 2023 By yclmanager5

Portfolio- JEM Video

We used sources from clients and pulled information and facts to create the video to share these facts in a visually appealing way. This video is about Suicide Prevention.