According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role.
Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into.
In this post, we’ll discuss them and alternatives that solve these challenges.
Linktree is a tool that has been around for a while but it is becoming more and more important and more use-able.
What Is It?
One link that takes you to a “tree” with multiple links. So it expands the information you can give a prospect or client.
EXAMPLE
Here is the very short profile allowed by Instagram for my client, Staying Alive LLC
Here is her Linktree. 1 link becomes 5!
Where else can you use Linktree?
Yes, you can have multiple Linktrees.
Your Computer Lady can create the Linktree(s) for you and manage them. Call us today!
“Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?
In this article, you’ll discover six ways to research and analyze your target audience on Instagram.”
“Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts.
In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation?”
If you want help setting up email automation give Your Computer Lady a call we can help!
Smartphone use isn’t formally recognized as an addiction – yet. But we have all caught ourselves in addictive behavior. Not long ago, I headed to my bank which is a mere 3 miles from my house. About halfway there I realized I had forgotten my phone. I started to turn around to go get it! REALLY?!?! I used to make cross-country trips without a phone. Now I can’t drive 3 miles to the bank? In town on a sunny day?
The addiction is bad enough in adults but children, teens and young adults are even more susceptible as they have grown up with a phone in their hands.
Why is it hazardous?
How do you disconnect?
No, don’t throw away the phone! Small adjustments in your behaviors can have big results. Our lives will become more and more connected to our phones with SmartOvens, Informed Mail Delivery, integrated calendars, etc. etc. etc. So there is no better time than TODAY to start intentionally disconnecting from your phone.
Research recommends these actions:
Notifications
Set notifications from social media platforms, your emails, services to come in a one time once a day instead of separate notifications from each one at each little action. (This will also make you more productive as you get into “email mode” and answer several emails at once.) Not having all those dings and blips on your screen will also lower your stress level.
Hide your social media and email apps
Drag the icons for your social media platforms, email apps, service providers to your 2nd or 3rd screen so you don’t see them all the time. You can even put them into a “Once A Day” folder. Or delete the apps from your phone completely and only access the apps from your laptop.
Hide the phone
There really is some truth in “out of sight, out of mind.” During meals, put everyone’s cell phones in another room. In the office, put the phone behind you and on silent for a set period of time to let you focus on a project.
Make access a little inconvenient
Don’t use biometrics or Facebook ID or other shortcuts for logging in. Make logging in a little bit harder to give yourself time to think “Do I really need to do this right now?” Science shows this small pause reduces phone and app usage!
Gray your screen
We are attracted to colors and images. Set a time – maybe 2 hours behind bedtime – to gray out your screen. It will reduce usage. It will reduce anxiety by making the screen less attractive therefore easier to turn off.
Make a list of tasks or set time limits
Before you pick up the phone, make a list of the tasks you need to do. Don’t just pick it up and “walkabout!” Mindless wondering eats up a lot of time. Setting time limits will also help you focus on what you need to do.
Your support team from Building Bridges Business Solutions and Your Computer Lady want you to be happy, healthy and productive with all of your technology! Call us if you need further assistance!
” ‘Which is better, SEO vs PPC?’
If there’s one question I get asked more than any other, this is it.
Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer.
Like everything else, it depends.”
Click here to continue reading.
“In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.
But what about tackling competitive SEO from the opposite direction by creating link gaps?”
To better promote Staying Alive’s classes (CPR & First Aid as well as Pet First Aid) Your Computer Lady worked with Deanna to develop a simple process she could do herself.
Often, for a solopreneur, having someone to help you think through a process makes the world of difference. When the person is familiar with the software and tools you’re utilizing, you get a simple, clean process you can follow over and over for prime results.
Check out the Class Schedule!