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Updated Statistics on 17 Marketing Strategies

This article title is a little mis-leading. Don’t pass it by if you are an established business. In fact, it may be more important to an established business. Over time we can get into a marketing rut. Or we may discount a technique that has changed and re-surfaced. This article has some interesting statistics about what is working right now in marketing. Compare this list to your marketing calendar. What are you using?  Are you getting similar results to those mentioned in the article? Call Your Computer Lady if you want to review your Marketing Calendar and freshen your plans.

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Let’s Meet Remotely!

Business Can Continue With Online Meetings!

Your Computer Lady was an early adopter of online meetings. It’s often my preferred method of meeting for its simplicity and time-savings.

But with COVID-19, online becomes more important. You can keep your business functioning in many ways with online meetings.

Yes, you can email but using video calls or online meetings allows easier, more clear communications.

What’s App

This is an app for iPhone or Android that allows chat as well as video calls. I work with a programmer in Germany and we meet 2-3 times a week via video. After you download the app, you place a video call just like you would a phone call.  Apple provides a similar service called FaceTime. (What’s App is free!)

Zoom or GoToMeeting

Online meetings give you video, chat, screen sharing with 1 or 1000 people. There are free accounts with limited features and more robust plans that have monthly fees.

Your Computer Lady can help.

  • You can use my account for a one time meeting.
  • I’ll help you set up your own account.
  • I’ll be your tech support during a meeting.
  • I’ll train you to use the meeting service.

 

We are all going to need to make changes and adjustments during this crisis.  But there’s no need to panic. We can do business! We can find work-arounds and hacks to make it happen.

Call me if you have questions or need assistance.

PS – You can use the same online meetings to stay in touch with family and friends. If you can’t do an in-person visit, jump online. Share those smiles!

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Realtor testimonial

Pamela has helped get me organized with my marketing. She helps me make sure what I’m putting out there matches the message I want to get across.

Katie T
Realtor

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Working Securely While Working Remotely

“In today’s digital workplace, more organizations offer the option for remote work in an effort to cut overhead costs, reach talent in other geographical regions, and give employees a more flexible schedule. In fact, 74% of organizations believe that flexible working has become the “new normal”. Now, in light of the spread of coronavirus disease (COVID-19), some organizations are even requiring remote work. “
Click here to read the full article. 

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Only One Gmail Inbox

Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.

So turn the extras off.

In Gmail,

  • Go to Settings
  • Settings
  • The Inbox tab
  • In the Categories section,
  • Un-check Social, Promotions, Updates, Forums
  • At the bottom of the page, click the Save Changes button

Go back to your Inbox. There’s only 1!!!!

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COVID-19 Won’t Stop Us!

Kudos to the Phoenix Women’s Leadership Summit for fast, creative thinking.  Instead of cancelling the conference, they switched to Live Streaming and On-Demand.  They sweetened the offer with 12 monthly webinars and a pass to next year’s conference.  Good marketing!  Good community building!

Phoenix Women’s Leadership Summit

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New from Constant Contact

Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.

Now they are expanding to become a broader digital marketing company. What’s new so far?

LogoMaker – For the long term, you can’t do without a high quality logo for your company. But this logo maker is a starting point. It is also a great option for a special logo for an event, a product introduction, a new service announcement.

Social Media Posts & Analytics – You can schedule posts for Facebook and Instagram from your Constant Contact account. And you can read your analytics from CtCt.

Website Builder – It seems everyone has a website builder these days. I’m leery of them because they are proprietary software which limits your website. The advantage the CtCt builder has is that it is an interface you are already familiar with. Your learning curve would be lower. If you are considering a small, simple website, I recommend looking at the CtCt option. The site would, of course, have an opt in that would connect directly with your CtCt email list.

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Customer Reviews

Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.

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How To Keep Your Website Updated

Can I get an Amen!!  This is an excellent article outlining the value of keeping your website up to date and some steps for how to do it.  Please read this while looking at your website!

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What is your marketing budget?

The U.S. Small Business Administration recommends that you spend about 8% of your gross revenue on marketing and advertising. 

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