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How To Create a Content Marketing Plan for LinkedIn

Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!

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Could Email Be Better Than Social Media?

“A message is 5x more likely to be seen in email than via Facebook. – Radicati

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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Google Business Page

Your Google Business Page listing has gained in importance. Do a search for your business. Look at the Google Business Listing on the right side of the page. Is the info accurate? Is the info complete with hours, website links, directions? Do you have recent photos? Do you have posts showing on the listing? If not, call today. Let’s get this done!

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Your Website is Important!

88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!

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How to Use Facebook to Drive More Traffic to Your Blog

This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL

Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.

Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.

Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog

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How to Connect Instagram to Facebook

At last week’s Friday Free-For-All, I was asked about connecting Instagram to Facebook so you could make a post on Instagram and have it show up on Facebook.  Click here to download the steps!

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Time for a new website?

“All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN. This decision made the world wide web available on a basis that was free of royalties.
In essence, it became a public domain which allowed people around the world to create their own websites.
It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s. However, the world wide web itself is credited to Tim Berners-Lee, who began it in March, 1989 and introduced the first server, browser, and editor along with HTTP and HTML.”

Information found on https://www.millforbusiness.com/how-many-websites-are-there/

Is it time to start a website for your business? Let Your Computer Lady help! Click here to learn more about our one year website package.

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3 Facebook Ad Types That Improve Sales

Depending on your goal(s) for your Facebook ad, here are 3 ad layouts that can help you gain prospects or sales. It’s important to try new things on Facebook and to do some original ideas to grab readers’ attention.

Click here to read the article.

 

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Announcement Emails

Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.

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Is Facebook Organic Marketing Dead?

Here is my synopsis of Michael Stelzner’s interview with Mari Smith.

Michael is owner/editor of Social Media Examiner, my favorite social media newsletter.

Mari is a long-time expert on Facebook marketing. She does great training sessions and provides excellent content on her Facebook page.

  • Intriguing change to Facebook’s mission: Used to be “to connect the world.” Now it is “giving people the power to build community and bringing the world closer together.”
  • Facebook is putting more emphasis on groups including making them more business-friendly and allowing ways to monetize the groups.
  • The ability to boost a group post and other features for groups are in the pipeline.
  • Facebook is working on end-to-end encryption and short-life content.
  • Don’t link to your YouTube videos from Facebook. Since YouTube is a major competitor, Facebook isn’t giving the videos reach.
  • Instead upload your videos directly to Facebook.
  • Link posts which link to outside content get the lowest reach and lowest engagement per BuzzSumo’s analysis of 777 million posts.
  • Average reach of a post is now 1 – 6%. It used to be 5-10%.
  • Video posts outperform photo and still image posts by 73%.
  • Question posts are popular with Facebook. They take up less space in the newsfeed and generate “community” conversation.
  • Video is extremely popular with Facebook because they are trying to become a major player in the digital streaming arena.
  • Advertising in video is growing and will be economically feasible for small businesses in a short time.
  • BuzzSumo’s study revealed that the optimal length for a Facebook Live video is 3-4 minutes. Facebook will let you go longer if you have engagement from the audience.

 

My Conclusions:

  • Successful organic marketing on Facebook is much harder, more expensive and more risky than previously.
  • Paid advertising is required in combination with organic.
  • You can’t ignore Facebook but you can limit the effort.
  • Be clear about your goals for Facebook marketing.
  • Increase your Facebook budget if you want Facebook results. This means more dollars for organic posts and more dollars for paid advertising.
  • Consider other social media platforms that are used by your audience and expand those efforts.

 

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