As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!
Reviews
Speaking of client reviews – Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. People want to give reviews. They just get distracted or busy. So asking once probably won’t work. Ask multiple times in multiple ways so it’s easy for them.
Read more about reviews here.
Social Media
Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.
Review Sites
Review Sites (Yelp, Angie’s List, etc.) and Directories (Citysearch, Superpages, etc.) are becoming more and more popular for all types of businesses. They aren’t just for restaurants any more! They aren’t just for retail businesses any more! YCL has a software we can utilize that will update 50+ sites in one swoop. Even specials, menus, class schedules, can be updated across the board. Call today to get your site listing accurate and complete across the Internet.
Anyone Can Post on Facebook Business Pages
Yesterday at my Womens Success Referral Group, the question came up of why you can’t always post on someone’s business page. The most likely answer is that they have their post set to only allow their posts.
Go to your Business Page
Go to Settings
Click on the General tab
The third option is Visitor Posts. Make sure it says Anyone can publish to the Page. If necessary, click the Edit link on the right and change the setting. Be sure to Save your change.
Then make sure your Notifications are set to let you know when activity happens on your Page.
Should someone make a negative post, you can delete it and block them from your Page.
New Services!
YCL is pleased to announce the addition of new services! We are now creating and/or updating WIX and SquareSpace websites. I will be happy to sit with you to decide which type of site fits your needs best. Then we can design a new site for you! Or we can take over the maintenance of an existing site to take that burden off of your shoulders.
Email Automation
Email Automation is a great tool! You can set up a series of emails to introduce all of your services to a new prospect. You can provide follow up details to new clients to help them use your services better. Gently draw someone into your community! And it’s automated! You create the messages. You set the timing for the emails. Then you only have to add the new email to the list and there go your emails!! Time after time. Client after client. Contact YCL today to set up your automations.
Facebook Groups
The Impact of Facebook’s Changes from Social Media Examiner
I just received this email from Social Media Examiner. They are one of the experts I follow regularly to stay informed on all things social media. Michael’s article is quite serious and is a wake up call. Yes, it is also a sales opportunity. However, Social Media Examiner has always educated first then made sales so I trust his opinions. Read on… And get prepared to change your game.
Why Facebook’s future should concern all marketers
Pamela, you might be wondering what the impact of Facebook’s new mission will have on you.
It’s Mike Stelzner (founder of Social Media Examiner) coming to you with some commentary and direction.
I took detailed notes of Mark Zuckerberg’s opening keynote at the F8 conference. It’s what he DIDN’T say that’s troubling.
Mark didn’t say a thing about Pages. There was no mention of live video, and no mention of the Watch platform.
But there was a lot of talk about private messages, participation in small groups, and creating Stories as the fastest growing opportunities.
Facebook also profiled a new look, it’s biggest change in five years.
“Reduced permanence,” is also a phrase Mark used over the last few weeks. It means disappearing content.
If Facebook is fully focused on groups and content that’s here today and gone tomorrow, this means most marketers will need to rethink their strategies.
We did a quick poll of more than 1700 marketers, and 77% feel that FB is making it harder to market on-platform.
Picture a day where content is only discovered within groups and cannot be shared outside of them.
Think of a day where you must make disappearing visual content—every day—to stay in front of your audience.
This is not an unreal possibility. You need a plan.
Facebook Update
Last week at Facebook’s developer conference, they officially announced a re-design of the desktop and mobile user interface. Goals: more emphasis on stories, groups, events. Mobile roll-out started last week. Desktop roll-out will start any day. The News Feed has been moved and “demoted” in priority. What does this mean for Business Pages? Less visibility if you aren’t paying to play.
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