Here is a good article with practical recommendations for growing your email list. Email marketing is the best value in social media for small businesses.
A Guide to Integrating AI Tools in Your Marketing Processes
Marketers, such as Martina Bretous, editor of our Next in AI Blog, use AI to better understand complex topics.
“I will often go to ChatGPT and ask, ‘Explain X to me in layman’s terms,’ or ‘as if I were 5 years old.’ Usually when you read something online, you can’t always reach out to the author and get clarity. ChatGPT’s like my friend who helps me make sense of information in a language I can understand,” she said.
Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools
Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.
And as anyone who manages a big IG account knows, there’s a lot of spam activity happening every day, in varying forms.
IG says that it’s improved its automated detection of spam and bot profiles across the app, which will better enable it to provide more proactive filters to save creators from having to manually sift through spam comments, requests, etc.
Google Reveals Next Step Toward Removal of Tracking Cookies
Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website.
What Are the Benefits of a Facebook Business Page?
Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Boyer. Aaron is the founder of Urban Kulture, a company offering workshops on growing mushrooms sustainably. He built an entire company — and even a vibrant community — using this platform. You can, too.
When I met Aaron he was on holiday from Australia. He told me he had traveled around his country in a van, renting rooms in small community centers and teaching people how to grow their own mushrooms at home using kitty litter and plastic bins. I barely believed it until he showed me the 20,000 Facebook followers who were active on his business page.
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