There are several tricks you can use to keep your email reputation intact and your customers happy. Read these 5 steps to increase your deliverability. (Series 5 of 5)
How to keep your emails going to spam
Read these 3 steps to help prevent your emails from going to spam. (Series 4 of 5)
Why is my email going to spam?
When you have spent valuable time creating an email to send to clients you don’t want it ending up in their spam folder. Why do emails go to spam? Click to read more. (Series 3 of 5)
Email deliverability explained
What is email deliverability? And is it really that important? (Series 2 of 5)
Staying Alive Certification Renewals Procedure with an Automated Email Series
Staying Alive teaches CPR and First Aid classes for individuals and professionals. Upon completion of a class, the student receives a Certification that is good for two years. Professionals such as home health care workers, nurses, teachers must keep their certifications current.
Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date. Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series.
The timely reminders have resulted in an increase of classes/renewals for Staying Alive!
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