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January 4, 2023 By yclmanager5

Why Creating Competitor Link Gaps Is Just as Important as Closing Them

“In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.

But what about tackling competitive SEO from the opposite direction by creating link gaps?”

Click here to continue reading. 

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Filed Under: Marketing, Something to Think About

December 30, 2022 By yclmanager5

Developed & Trained Staying Alive on New Social Media Process

To better promote Staying Alive’s classes (CPR & First Aid as well as Pet First Aid) Your Computer Lady worked with Deanna to develop a simple process she could do herself.

  1. Add the class on her website’s online calendar with online registration links.
  2. Add the class on her Facebook business page so it was searchable for prospective students. The list is also impressive for people researching Staying Alive.
  3. Schedule 2 posts for each class via her Constant Contact account. Yes, CtCt lets you schedule social media posts!  One post 2 weeks before the class. One post 1 week before the class. You can copy each post and re-use it for the next class. So once you have your wording perfected, you do the perfect post every time.

Often, for a solopreneur, having someone to help you think through a process makes the world of difference. When the person is familiar with the software and tools you’re utilizing, you get a simple, clean process you can follow over and over for prime results.

Check out the Class Schedule!

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Filed Under: Portfolio, Portfolio - Email Marketing, Portfolio - Marketing, Portfolio - Social Media

December 28, 2022 By yclmanager5

Social media may prevent users from reaping creative rewards of profound boredom – new research

Pandemic study shows distraction of social media may suck up the time and energy that allow us to find new passions

Read the article!

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Filed Under: Social Media

December 28, 2022 By yclmanager5

How to Use Google Analytics Data to Improve Your Website

Want to spruce up your website?

The key to doing this is measuring what works on your site and what doesn’t. 

For example, if you have a series of blog posts on your site bringing in traffic, it can be hard to tell which ones bring in the most readers. Click here to read the full article. 

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Filed Under: Websites

December 21, 2022 By yclmanager5

Community Building For Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.

No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. 

Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party!  Click here to read the full article. 

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Filed Under: Marketing

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