As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.
To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.
That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.
Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!
This headline recently appeared in Tech Crunch. 
The goal of any search engine is to give the searcher the “best” answer quickly and accurately. In a perfect world, the first listing on the search results would be exactly what you are looking for. Repeat searches build income for the search engine.