Your Computer Lady

You are here: Home / Blog

By

Email Marketing for a Technology Company

Client Name:  Building Bridges Business Solutions

Client Since:  2022

Goals:  Increase leads and expand services to existing clients

Challenges:  Educate prospects and clients

Solutions:  YCL works with owner, Les Ticey, to create monthly eNewsletters that go to a wide range of prospects and existing clients. BBBS wants to be top-of-mind for all things related to computer hardware.  How do we do it?

  • Educational articles with information readers can use immediately.
  • Timely articles such as answering Back-To-School questions.
  • A current list of some of the items BBBS has in stock for immediate purchase.

Building Bridges eNews

Share the post "Email Marketing for a Technology Company"

  • Facebook
  • Bluesky

By

Special Tax Day eNews

Client Name:  MCC Tax Experts LLC

Client Since:  2021

Goals:  Create interesting monthly eNewsletter that clients enjoy

Challenges:  Making tax work sound funMCC eNews tax day freebies

Solutions:  Look for the silver lining!  YCL creates a monthly eNews for MCC. It is a completely turnkey project. YCL finds the articles. YCL creates the eNews. MCC approves. YCL schedules. YCL prepares traffic reports.  We look not only for pertinent articles but information people will use and enjoy.  So on April 13th this year, we ran an article about Tax Day Freebies!!  Places to eat, things to do that give special Tax Day discounts. 

Share the post "Special Tax Day eNews"

  • Facebook
  • Bluesky

By

Facebook Marketplace Ads

Client Name:  Cornerstone Cabinet Company

Client Since: 2016

Goals:  Increase the number of leads for the expanding installation portion of the business

Challenges:  Create a series of ads with different key points

Social media portfolioSolutions:  Cornerstone Cabinet Company is expanding its installation business. To help with lead generation, YCL worked with owner, Chris Boulton, to create a series of ads to post on Facebook’s Marketplace.

  • Include different aspects of installation, remodeling and custom cabinets.
  • Include different key cities
  • Include different price points
  • Post on a weekly basis in order to stay high on the search results page
  • Stay on budget with Facebook’s changing ad impressions

The ads created brought in 75 new leads in 4 months which resulted in 4 closed deals which covered the cost of the ad campaign and made a profit!

Share the post "Facebook Marketplace Ads"

  • Facebook
  • Bluesky

By

Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” ~ Steven Levy

I’m not the first to compare the wave of artificial intelligence adoption and innovation that we’re currently riding to the seismic shift our world underwent during the Industrial Revolution. Economists, historians, technology futurists and even luddites all agree that what’s happening today is more than just new technology; it’s a transformation so profound that it’s true impact will not be measurable for decades.

For the vast majority of us who have normal jobs and the normal person’s weight of everyday cares, the hype surrounding AI today can seem like nothing more than that. And marketers, if I may… we’re particularly skeptical.

The past ten years we’ve watched new networks, even new features on existing networks, be touted as “game changers” and “revolutionary” to the point such monikers have lost their meaning. Not everything can be game changing. Not every new tech is transformative.

Bitcoin. NFTs. Metaverse. X lol. When the hype behind new technology is motivated by profit margins, it’s hard not to be cynical, isn’t it. It’s so much easier to focus on our work and our lives and the things we know we’re supposed to do each day, and worry less about what what’s purportedly coming in the coming years.

Click here to contiune reading.

Share the post "Adapt or Be Left Behind: AI’s Marketing Revolution Awaits"

  • Facebook
  • Bluesky

By

Get Past the Gatekeeper Using LinkedIn

One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.

Connect

First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.

Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.

Direct Message

You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.

Groups

Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.

As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.

Groups can be very powerful. More than one prospect will see your activities!!

Call Pamela today to make a plan to utilize LinkedIn for your marketing.

Share the post "Get Past the Gatekeeper Using LinkedIn"

  • Facebook
  • Bluesky