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Facebook Marketplace Ads

Client Name:  Cornerstone Cabinet Company

Client Since: 2016

Goals:  Increase the number of leads for the expanding installation portion of the business

Challenges:  Create a series of ads with different key points

Social media portfolioSolutions:  Cornerstone Cabinet Company is expanding its installation business. To help with lead generation, YCL worked with owner, Chris Boulton, to create a series of ads to post on Facebook’s Marketplace.

  • Include different aspects of installation, remodeling and custom cabinets.
  • Include different key cities
  • Include different price points
  • Post on a weekly basis in order to stay high on the search results page
  • Stay on budget with Facebook’s changing ad impressions

The ads created brought in 75 new leads in 4 months which resulted in 4 closed deals which covered the cost of the ad campaign and made a profit!

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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” ~ Steven Levy

I’m not the first to compare the wave of artificial intelligence adoption and innovation that we’re currently riding to the seismic shift our world underwent during the Industrial Revolution. Economists, historians, technology futurists and even luddites all agree that what’s happening today is more than just new technology; it’s a transformation so profound that it’s true impact will not be measurable for decades.

For the vast majority of us who have normal jobs and the normal person’s weight of everyday cares, the hype surrounding AI today can seem like nothing more than that. And marketers, if I may… we’re particularly skeptical.

The past ten years we’ve watched new networks, even new features on existing networks, be touted as “game changers” and “revolutionary” to the point such monikers have lost their meaning. Not everything can be game changing. Not every new tech is transformative.

Bitcoin. NFTs. Metaverse. X lol. When the hype behind new technology is motivated by profit margins, it’s hard not to be cynical, isn’t it. It’s so much easier to focus on our work and our lives and the things we know we’re supposed to do each day, and worry less about what what’s purportedly coming in the coming years.

Click here to contiune reading.

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Get Past the Gatekeeper Using LinkedIn

One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.

Connect

First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.

Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.

Direct Message

You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.

Groups

Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.

As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.

Groups can be very powerful. More than one prospect will see your activities!!

Call Pamela today to make a plan to utilize LinkedIn for your marketing.

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SEO for Email: Yes, It’s a Thing!

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails.

Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system.

As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).

Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes.

Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure.

As an email sender, though, there’s a lot you can do to help your subscribers find your emails fast—to dig back through the archives to grab a discount code, to send it to a friend, or to read it one more time. SEO: It’s for emails, too.

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3 Powerful Ways to Use Social Proof in Email Marketing

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns.

What is social proof?

Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology.

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