Blog - Your Computer Lady

August 3, 2022 By yclmanager5

Email deliverability explained

What is email deliverability? And is it really that important? (Series 2 of 5)

July 28, 2022 By yclmanager5

Staying Alive Certification Renewals Procedure with an Automated Email Series

Staying Alive teaches CPR and First Aid classes for individuals and professionals. Upon completion of a class, the student receives a Certification that is good for two years. Professionals such as home health care workers, nurses, teachers must keep their certifications current.

Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date. Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series.

The timely reminders have resulted in an increase of classes/renewals for Staying Alive!

July 25, 2022 By yclmanager5

Staying Alive Classes – EventBrite shopping cart

Your Computer Lady worked with Deanna Young, owner of Staying Alive, to set up a registration system at EventBrite. By connecting her website with EventBrite, Deanna was able to accomplish several goals:

More publicity for her classes through the EventBrite platform
A registration system flexible enough to handle her classes with special discounts, re-scheduling students and different locations
A payment processing system

To ease her administrative workload, Deanna has YCL input the classes into EventBrite while she manages the website. YCL is happy to do all or part of a project as the client needs assistance.

Take a look at the system. Click on any class. At the bottom of the class description, click the Register Now link to go to EventBrite.

July 24, 2022 By yclmanager5

Top Reasons to Use Email Marketing

91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)

Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)

According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)

Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.

Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.

Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.

Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.

Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.

Your Computer Lady is a certified partner with Constant Contact, the world’s leading email service provider. Call today for a free 30 minute phone consultation to find out how email marketing can work for your company!