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Video in email

Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!

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5 Ways To Research Key Trends for Social Media Ad Campaigns

Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season?

Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.

Click here to continue reading.

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Instagram hashtags

Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article from 2022 is still relevant and explains how to make them marketing tools so your IG content reaches more people. 

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YouTube Headlines

Social Media Examiner interviews a specialist in “YouTube headlines.” Jake Thomas says headlines can make or break your views! Very interesting discussion. This will be helpful if you’re trying to build or expand your YouTube videos.

 

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How and When To Back Up Your Data

Simply put, the more important the data

            the more often you should back up

            the more back up copies you should have.

EXAMPLES:

Pictures of my daily Wordle results

            Back up once a quarter

            One copy on a thumb drive is enough.

QuickBooks back ups for my company

            Back up every 2 times I close the program

            Keep a copy on my external hard drive and a copy on Dropbox

Payroll records

            Back up after each payroll period

            Keep a copy on my external hard drive and a copy on Dropbox

Not only can your hard drive go bad, your external hard drive, thumb drive or DVD can also go bad.  So important data needs to be backed up in multiple places. For years, when the standard back up method was to a DVD, I kept one copy in my office and another copy in the trunk of my car.  I figured the office and the car wouldn’t be destroyed at the same time!!

Now with online options, it’s even easier.

Thumb Drive

Large thumb drives allow you to back up all of your files or a major project quickly. The process is manual which means you have to discipline yourself to do the back ups.

External Hard Drive

BBBS can assist you with purchasing and configuring an external hard drive that sits in your office and automatically backs up your entire hard drive.  If the computer hard drive goes, you can download everything you need from the external hard drive.

Online Back Up Services

There are multiple options for you.  BBBS can assist you in choosing the best service and help you configure the settings.

  • One Drive is part of your Microsoft 365 account.
  • Drive is part of your Google account.
  • Dropbox is my favorite but there are many Software-As-A-Service (Saas) companies.

 

Read more from PC Magazine.

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