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Email Marketing ROI

Email marketing has an ROI of 3800%. – DMA

The average order value of an email is at least three times higher than that of social media. – McKinsey

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA

Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA

Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer

Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA

For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor

Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA

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Annabel Hall- Social Media

Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.

Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.

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Facebook Algorithm

With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.

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Portfolio-Cornerstone Cabinets

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New Website – Andrade Promotions

While Betsy has an awesome site to let you browse the hundreds or probably thousands of promotional items available, she needs a site of her own to spotlight the knowledge and accomplishments of Andrade Promotions. YCL built the site and trained Betsy so she can update the site continually with new information. Betsy is very serious about educating her clients on not only the “hot” items but the safest and most appropriate for the client’s target market. For more information, contact Betsy atinfo@andrade-promotions.com

 

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