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What is Thin Content and How Does It Hurt Your Website?

This article goes into detail explaining what thin content is and why it is so harmful to your website. Thin content briefly is any page of your site with too little content or rambling content without keywords.

Duplicate content is also considered thin content. We all have some duplicate content on our sites. We have to balance giving our readers good, interesting content and making the search engines happy. However, writing this intro piece before linking you to the article puts keyword content on my site and shares the expert article.

We can all write original content however. We are the experts on our business! So figure out the keywords you want to rank for and write content using those words.

Review your pages. Make sure those words are used as often as possible. I’ve found the best method is write your content for the visitor. Then go back and insert the keywords where possible.

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New Targeting Option for Facebook Posts

Facebook has introduced a new feature related to making posts. You can set a targeted audience for a post. Currently, your post goes to a small percentage of your Likes and some other people based on FB’s algorithm. That makes hard to be sure the right people are seeing your posts. Now you can finetune the audience to help you get to the people you need. It doesn’t matter if you reach 1000 if they aren’t interested in your information.

Some examples:
Distributor of pet products: Send your posts to dog owners, cat owners.
Realtor: Send your post to people interested in Adult Living communities.
Web developer: Send your posts to small business owners.

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Wondering How To Use Instagram?

The Instagram community is growing. The Instagram tools are expanding. This article describes how to use a brand new feature: Highlights. It’s a tool to organize your photos as well as group them in a manner that’s helpful to your viewers.

  • Create a Highlight of your tips & tricks.
  • Create a Highlight for an event.
  • Create a Highlight for each product group.

How are you using Instagram today? What would you like for Instagram to do for you?

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How to Stop Being a Marketer and Start Acting Like a Publisher

Here is the most powerful take-away from this excellent article –

Like many companies, Intel learned the hard way that third-party platforms “are a place to harvest an audience, not build it,” as Luke puts it. Intel “invested a lot of money to build up our fan base to 25 or 30 million,” only to discover that its organic reach was a puny portion of that total: 2,500 or so.

“Mark Zuckerberg is your landlord,” Luke says, referring to Facebook’s control of its audience. “He will change your rental agreement when he wants, and you can’t do much about it.”

Originally, the iQ team measured content success in terms of social engagement: the number of shares, comments, “likes,” and retweets. 

Today, the iQ team follows a push-pull distribution model. “Just because you build it doesn’t mean that people will come,” Deb says.

Luke advises, “Push content to where people are discovering it, where they are. But don’t stop there. Pull them in to your own sites and your own infrastructure, and then convert them into email subscribers, harvest more data, get smarter about what kind of content they want to consume.”

THIS is successful marketing!  This is relationship selling.

Do you agree?  Are you moving this direction now in your own marketing?
Read the full article here.

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How Data Turns Into Marketing

Look at this excellent email from Southwest Airlines. They’ve used data they have in their system already to encourage you to travel more.
We’re halfway there!

There goes my competitive nature!  I want to BE there!

3,152
​Tell me what I’ve done.
​Where we’ve been…
​Not where have YOU been. Where have WE been.  Now we’re a team.
Fees? Bag ’em.
​One more positive point to make me feel good about flying Southwest.
Where to next?
​The soft close!
​Book now
​The real close.

What data could you use to build a relationship with your clients?
Number of widgets purchased this year compared to last year.

Percentage of increase in business together this year.
Number of projects completed together.​

Number of years working together.

​Send at least a thank you card! How surprised will they be to get a nice piece of mail?? Or put together a graphic like this one that can be used with multiple clients. Do a Facebook video of you and your team shouting thank you.

People will respond to your thoughtfulness and your unusual approach.​

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