This is blurb from Constant Contact explaining why an address is required on every email.
MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.
I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.
Then there are images and descriptions to address specific pain points. After each section, there is a Buy Now button. The images “say” more than the descriptions.
In closing, there is another image of the book cover and a description. The costs are repeated.
So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.
This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!
Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.
So turn the extras off.
In Gmail,
Go back to your Inbox. There’s only 1!!!!
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.
I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.
As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!
“Have you heard of the email design-shop analogy? If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! “