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700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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Grow Your Email List

This video is excellent! Step by step instructions on how to create a SUCCESSFUL opt in for your website and social media! Please watch it! Then give me a call and we’ll get started creating your opt in!

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Sales Emails

I think this is a very excellent example of a sales email. It is promoting book sales. It could just as easily be used for a webinar, a class or an event.

  • You see an image of the front of the book
  • You see the costs
  • You see a short description written with bullet points

Then there are images and descriptions to address specific pain points.  After each section, there is a Buy Now button. The images “say” more than the descriptions.

In closing, there is another image of the book cover and a description. The costs are repeated.

So this is a fast skim to see if the information applies to me. The email keeps my attention by addressing specific pain points and different levels of need. They start with How to Meditate and move to How to Deepen Your Practice.

This email has a much greater chance of grabbing my interest than a message that has 1 description and 1 price. Especially if that description is long and wordy!

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MailChimp

MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.

Click here to read the full article. 

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6 Small Business Lessons to Take Into 2021

This is a well thought out article about preparing for 2021.

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Birds and Marketing?

Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends!

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Article from GoDaddy Promotes Email Marketing

I see you roll your eyes when I start talking about the value of email marketing!!  LOL  Here is a quote from a GoDaddy article talking about the continuing benefits of email marketing.

Hop on the email marketing train

Hearing the term “old school” conjures up images of outdated trends, especially when it comes to describing online marketing tactics. However, there is one old school digital marketing practice that remains as powerful today, as the day the Internet became a commercial success.

It is called email marketing.

The tactic has evolved over the years to include automation and content marketing techniques that enhance the experience customers have when reading email newsletters.

For Google customer reviews, it is not simply about email marketing, it is about reminding your customers about Google’s customer review platform.

For YCL clients, I include a review section in their email template just for this reason. Ask and ask and ask again for reviews!  Each time we email, we ask for reviews at all of your review sites. So when a client is thinking of you, we make it easy to do a review.

 

Read the entire article about the value of Google reviews.

 

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Why Do I Have to Give My Address to Send Emails?

This is blurb from Constant Contact explaining why an address is required on every email.
 
“The anti-spam laws of many countries, such as the US CAN-SPAM Act, require that you include a physical address in your email campaigns. Telling your recipients where you’re located is one way to show them that the email is coming from a legitimate source.”
 
You can use a PO Box, a postal service address or something other than a street address. But some legitimate address is required.

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Marketing

One of the worst things to hear from a client is “Oh, I didn’t know you did that!” So use your Marketing Calendar to ensure that you are covering all services/products on a regular basis. Keep those services “top of mind” for your clients. It’s easier and more profitable to expand a current client than to go out and get a new client.

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Only One Gmail Inbox

Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.

So turn the extras off.

In Gmail,

  • Go to Settings
  • Settings
  • The Inbox tab
  • In the Categories section,
  • Un-check Social, Promotions, Updates, Forums
  • At the bottom of the page, click the Save Changes button

Go back to your Inbox. There’s only 1!!!!

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